KFF

KFF operates an endowed nonprofit model built around producing and distributing health policy journalism, research, polling, and public-facing data tools. Rather than selling software licences or media inventory at scale, it creates value by generating trusted information products that are widely used in public debate, policy analysis, media coverage, and consumer education. Its institutional role combines elements of publisher, research organisation, and analytics provider, with outputs largely offered free to end users.

KFF is a US-based nonprofit organisation focused on health policy information, journalism, public opinion research, and data tools. Its core activities include publishing health policy reporting through KFF Health News, producing public polling and survey research, and maintaining interactive analytics products such as State Health Facts, the Peterson-KFF Health System Tracker, and the ACA subsidy calculator. Its audiences include policymakers, journalists, researchers, healthcare professionals, advocacy groups, and members of the public seeking health-system information.

KFF does not primarily operate as a commercial software vendor or advertising business. It creates value by producing trusted, publicly accessible health policy content and data assets, then distributes them widely for public use and institutional reference. Financially, it is supported by an endowment and external foundation funding rather than SaaS subscriptions, paywalls, or ad tech monetisation.