UserReport
Audience insight and feedback SaaS for publishers and digital teams.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- BUSINESS_UNIT
- Founded
- 2010
- Headquarters
- Denmark
- Company size
- 50–200
- Market role
- MarTech Vendor
- Official website
- userreport.com
What UserReport does
UserReport creates value by embedding lightweight survey and feedback widgets into websites and apps, turning audience interactions into structured first-party insight. The product helps digital property owners profile users, segment audiences, measure sentiment and package audience evidence for internal optimisation or external advertiser sales. It monetises this workflow through software subscriptions for premium analytics, audience validation and publisher-focused reporting features, while a free entry tier expands reach and feeds conversion into paid plans.
Category differentiation
UserReport is a B2B audience insight and feedback SaaS product, not a consumer review site or a standalone public audience measurement company. It sits within AudienceProject’s product suite and is distinct from general-purpose survey form builders focused only on questionnaires.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
UserReport is a B2B SaaS audience insight and feedback product operated within AudienceProject’s product suite. It enables website and app owners to collect real-time audience data through embedded survey and feedback widgets, combining demographic profiling, Net Promoter Score tracking and analytics integrations. The product is used to understand user composition, validate audience segments and improve engagement, audience monetisation and campaign reporting. The commercial model is a freemium-to-premium SaaS structure. Basic survey and feedback functionality drives adoption, while paid tiers generate revenue from advanced measurement, audience validation and publisher monetisation capabilities. Its direct customers are publishers, media sales teams, agencies, marketers, digital product teams and e-commerce businesses that need first-party audience intelligence.
Business model & monetisation
UserReport uses a freemium SaaS pricing model. Free survey and feedback widgets reduce adoption friction, while premium subscriptions unlock advanced features such as audience validation, campaign reporting, audience kits, deeper segmentation and publisher monetisation tooling. Revenue is therefore driven primarily by recurring software subscription fees tied to feature access and professional use cases.
- Premium platform subscriptions
- Software Subscription
- Freemium acquisition tier
- Publisher audience validation features
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Media Channel
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
No sufficiently sourced and dated signals are available for this view.
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Questions about UserReport
What is UserReport?
UserReport is a B2B SaaS platform for collecting audience feedback, survey responses and user profiling data through embedded website and app widgets.
Who uses UserReport?
Publishers, media sales teams, agencies, marketers, digital product teams and e-commerce businesses use UserReport to understand, segment and validate their audiences.
How does UserReport make money?
UserReport uses a freemium SaaS model and generates revenue from paid subscriptions for advanced audience validation, reporting and publisher monetisation features.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
13 publicly documented primary sources and citations linked across the market graph.
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