UserReport
UserReport is a audience insight and feedback SaaS for publishers and digital teams.
Analyst Perspective
UserReport is a B2B SaaS audience insight and feedback product operated within AudienceProject’s product suite. It enables website and app owners to collect real-time audience data through embedded survey and feedback widgets, combining demographic profiling, Net Promoter Score tracking and analytics integrations. The product is used to understand user composition, validate audience segments and improve engagement, audience monetisation and campaign reporting. The commercial model is a freemium-to-premium SaaS structure. Basic survey and feedback functionality drives adoption, while paid tiers generate revenue from advanced measurement, audience validation and publisher monetisation capabilities. Its direct customers are publishers, media sales teams, agencies, marketers, digital product teams and e-commerce businesses that need first-party audience intelligence.
Analyst Signal Briefing
Updated: 30 Jul 2026No strategic news signals detected in the last 90 days.
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Key insights about UserReport
Category Differentiation
UserReport is a B2B audience insight and feedback SaaS product, not a consumer review site or a standalone public audience measurement company. It sits within AudienceProject’s product suite and is distinct from general-purpose survey form builders focused only on questionnaires.
UserReport: About
UserReport creates value by embedding lightweight survey and feedback widgets into websites and apps, turning audience interactions into structured first-party insight. The product helps digital property owners profile users, segment audiences, measure sentiment and package audience evidence for internal optimisation or external advertiser sales. It monetises this workflow through software subscriptions for premium analytics, audience validation and publisher-focused reporting features, while a free entry tier expands reach and feeds conversion into paid plans.
How UserReport Works & Monetises
Business model analysis and core revenue streams
UserReport uses a freemium SaaS pricing model. Free survey and feedback widgets reduce adoption friction, while premium subscriptions unlock advanced features such as audience validation, campaign reporting, audience kits, deeper segmentation and publisher monetisation tooling. Revenue is therefore driven primarily by recurring software subscription fees tied to feature access and professional use cases.
Revenue Channels
Products & Services in Categories
Verified structural categorizations from the graph
Media Channel
UserReport: Frequently Asked Questions
What is UserReport?
UserReport is a B2B SaaS platform for collecting audience feedback, survey responses and user profiling data through embedded website and app widgets.
Who uses UserReport?
Publishers, media sales teams, agencies, marketers, digital product teams and e-commerce businesses use UserReport to understand, segment and validate their audiences.
How does UserReport make money?
UserReport uses a freemium SaaS model and generates revenue from paid subscriptions for advanced audience validation, reporting and publisher monetisation features.
Company Facts
- Founded
- 2010
- Headquarters
- Denmark
- Core Segment
- MarTech Vendor
- Company Size
- 50–200
- Official Link
- userreport.com