Observed Signal · Sep 2, 2022 · Market Analysis · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Post-COVID Sales: Digital vs Physical Future
The article examines the post-COVID shift in consumer shopping habits between online and physical retail. It cites data from Amazon, NielsenIQ, McKinsey, Morgan Stanley, and Insider Intelligence to illustrate the growth of e-commerce, while noting that physical stores still face challenges. Experts Annie Wissner and John McClymont discuss the importance of omnichannel strategies, customer experience, and inventory management. The piece highlights the need for businesses to balance digital and physical presence, leveraging existing apps and real-time tracking to avoid alienating customers. It concludes that a seamless omnichannel approach is essential for maximizing sales in the evolving retail landscape.
Provides general insights on post-COVID e-commerce and omnichannel strategies, relevant to marketers but not a specific industry event.
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Key Takeaways & Evidence Grounding
- Amazon reported a 38% increase in sales in 2020.
- Morgan Stanley predicted ecommerce market growth from $3.3 trillion to $5.4 trillion by 2026.
- NielsenIQ reported that 67% of shoppers changed their habits during the pandemic.
- Shopify laid off 1,000 workers (10% of its workforce) due to shifting consumer habits.
- McKinsey found that 92% of people who tried online shopping in 2019 became ecommerce converts.
Connected Companies & Entities
8 Entities mapped“Amazon reported a 38% increase in sales in 2020....”
“She pointed to Shopify laying off 1,000 workers (10% of its workforce)....”
“McKinsey...”
“Morgan Stanley predicted...”
“according to Harvard Business Review...”
“like InstaCart, Caviar, etc....”
“according to NielsenIQ...”
Ontology Mapping & Concepts
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