Observed Signal · Feb 16, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
PMG Expands Global Reach with New Offices in Mexico and Canada
PMG, a global independent marketing services and technology company, announced new offices in Mexico City and Toronto. Mexico City will act as a strategic hub for PMG’s Latin American operations, extending presence beyond its Costa Rica office. The Toronto office will focus on engineering and technology development to advance analytics, engineering and integrated marketing capabilities. PMG said it will hire across a range of roles in both locations and highlighted its proprietary platform, Alli, which integrates strategy, media, commerce and analytics. Founder & CEO George Popstefanov framed the expansion as a move to bring talent and technology closer to customers and deepen local market expertise while maintaining global collaboration.
Regional office openings and hiring strengthen PMG’s local market presence and engineering capacity, which can affect regional service availability and competitive talent pools but do not materially shift the broader AdTech industry.
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Key Takeaways & Evidence Grounding
- PMG opened two new offices in Mexico City, Mexico, and Toronto, Canada.
- PMG will hire across a wide range of positions in both new locations.
- Mexico City will serve as a strategic hub for PMG’s Latin American operations, expanding beyond its Costa Rica office.
- The Toronto office will focus on engineering and technology development, including advanced analytics and integrated marketing.
- PMG uses a proprietary technology platform called Alli to integrate strategy, media, commerce and analytics.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
PMG pushes agency model into platform-led buying
PMG founder and CEO George Popstefanov argues the company has long operated beyond a traditional agency by pricing outcomes rather than hours and building a shared operating system, Alli, that surfaces data and executes media. PMG built Alli Buyer Cloud as its alternative to standard DSPs, offering impression-level clearing prices, direct publisher integrations (NBCUniversal, CBS Sports, Universal) and a refusal to take principal media positions. PMG reported roughly 38% revenue growth in 2024 (reported) and is among early partners piloting FreeWheel’s AI agent infrastructure to connect Alli to streaming inventory and monitor deal performance in real time. The firm positions its data layer—ingesting, contextualizing and acting on brand data—as the foundation for moving from marketing execution to broader business transformation for clients such as Nike.
AudienceProject Launches Independent Measurement Solution in Mexico
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Blend Expands in Mexico, Boosts AI Collaboration with AWS
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