Observed Signal · Aug 6, 2026 · Product Launch · Source: Hello Partner · Impact: 2/5 · Sentiment: Positive
PI LIVE BuildLab Launches to Build Partnership Tools
PI LIVE is launching BuildLab, a one-day build challenge this September that will gather up to ten teams to design free, ungated partnership tools for the affiliate and partnerships industry. Launch partners include Awin, impact.com and Tradedoubler (part of the NYORDA Group). Organisers will reveal the technical challenge 24 hours before build day; teams will work remotely and produce prototypes reviewed by an independent panel and voted on by the affiliate community. The winner will be announced live on stage at PI LIVE Europe in October. Organisers say the initiative aims to move the industry from discussion about AI and change to practical, shareable solutions.
Industry-focused initiative encouraging open, shareable tool development for the partnerships/affiliate sector; useful for community innovation but limited in scale and immediate industry-wide impact.
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Key Takeaways & Evidence Grounding
- PI LIVE BuildLab is a one-day build challenge taking place in September 2026.
- The programme will bring together up to ten teams who will work remotely to produce prototypes.
- Launch partners are Awin, impact.com and Tradedoubler, part of the NYORDA Group.
- Challenges will be revealed 24 hours before build day and all created tools must be free and ungated for the partnerships industry indefinitely.
- The affiliate and partnerships community will vote on the winner, who will be revealed live at PI LIVE Europe in October 2026.
Connected Companies & Entities
3 Entities mapped“with launch partners Awin,Impact.com and Tradedoubler, part of the NYORDA Group....”
“with launch partners Awin,Impact.com and Tradedoubler, part of the NYORDA Group....”
“with launch partners Awin,Impact.com and Tradedoubler, part of the NYORDA Group....”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
PI LIVE BuildLab Launches to Build Next‑Gen Partnership Tools
Hello Partner's newsletter announces the launch of PI LIVE BuildLab, an initiative at PI LIVE Europe this September aimed at architecting next‑generation partnership tools. Impact.com is announced as a supporter of the first edition. The newsletter also highlights industry stories including new research showing LLM chatbots struggle to find discounts, VideoAmp cutting 20% of its workforce amid an AI push (including the CTO role), and PubMatic rolling out a 'guardrail architecture' for agentic advertising. The edition includes a limited‑time Boutique Agency Pass offer for PI LIVE and practical advice for affiliate managers.
BuildLab Competition: Seven Affiliate Firms Build AI Time-Saving Tools
At PI LIVE Europe, the BuildLab competition brings together seven affiliate marketing companies to develop next-generation partnership tools that address time-consuming manual tasks, approval chasing, and data fragmentation in the affiliate channel. Teams from Tradedoubler, Awin, Impact.com, Optimise, Everflow, Adtraction, and Bravo Savings Network will build working prototypes in a single day, using AI tools, models, and MCP integrations. The winner will be announced at the AIP Summit on October 21. This initiative highlights the industry's focus on leveraging AI to streamline operations and enhance strategic work.
PI LIVE Launches Influencer & Commerce Summit
PI LIVE is adding a new Influencer & Commerce Summit to its PI LIVE Europe: Festival of Partnerships program, hosted at The Steel Yard. The summit will focus on making influencer marketing performance-led by covering full-funnel strategies, measurement and attribution, scaling creator commerce, and long-term partner frameworks. The article cites industry growth metrics — influencer marketing reached $32bn last year (a 35% increase), influencer-driven spend jumped 51% during Cyber Week 2025, and influencer-driven affiliate transactions grew 37% year-on-year. Research from impact.com is referenced showing a 46% uplift in affiliate-based sales when influencer and affiliate approaches are merged, and the piece highlights authenticity as a high-performing creative approach. Matthew Wood, CEO and Founder of Hello Partner, is quoted on the changing relationship between affiliate, influencer and commerce channels.
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