Observed Signal · Apr 7, 2026 · Appointment · Source: ExchangeWire · Impact: 2/5 · Sentiment: Positive
Petri Kokkonen Named Co-Lead of IAB Europe Programmatic Working Group
Petri Kokkonen, CEO and partner at Relevant Digital, has been appointed co-lead of the IAB Europe Programmatic Working Group representing IAB Finland. He will serve alongside Ralf Ollig, VP Product at Sportradar. The working group convenes stakeholders across the European digital advertising ecosystem to set standards, drive research and tackle programmatic industry challenges. Kokkonen, who has over 20 years of industry experience and active involvement in IAB initiatives, said the role will focus on supporting companies navigating AI-driven changes. The group's 2026 agenda includes advancing standardisation, researching auction mechanics and transparency, and addressing priorities like sell-side decisioning, curation and emerging channels.
Industry-relevant leadership appointment to an IAB Europe working group that influences programmatic standards and research, but not a major platform policy or market-moving announcement.
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Key Takeaways & Evidence Grounding
- Petri Kokkonen appointed co-lead of the IAB Europe Programmatic Working Group representing IAB Finland.
- Kokkonen is CEO and partner at Relevant Digital and has over 20 years of industry experience.
- He will serve alongside Ralf Ollig, VP Product at Sportradar.
- The working group's 2026 agenda includes standardisation, research on auction mechanics and transparency, and priorities such as sell-side decisioning, curation and emerging channels.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
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