Observed Signal · Dec 10, 2024 · Partnership · Source: Trending Topics · Impact: 2/5 · Sentiment: Positive
Perplexity Teams with Magenta Telekom to Bring AI Search to Austria
Perplexity, known for its AI search engine, is expanding into Austria through a partnership with Magenta Telekom. On Monday, the companies presented the AI search engine in Vienna, offering Magenta customers free access to Perplexity Pro for one year via the Mein Magenta app. Perplexity promises concise, ready-formulated answers instead of long link lists. Founded in 2022, the company now answers more than 100 million questions weekly. Perplexity runs on AI models from OpenAI (GPT-4o), Anthropic (Claude 3), and Meta (Llama 3); a Pro account normally costs around €20 per month or €200 per year. Similar distribution partnerships exist with Comcast's Xfinity in the US, Uber One, and Revolut. Perplexity also runs a publisher revenue-sharing program, with Spiegel cooperating in Germany.
Regional distribution partnership that expands consumer reach of an AI search platform via a major telecom, relevant to the AI/MarTech space but not industry-shifting on a global scale.
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Key Takeaways & Evidence Grounding
- Perplexity partnered with Magenta Telekom to offer Austrian customers a free one-year Perplexity Pro subscription via the Mein Magenta app.
- Perplexity answers more than 100 million questions per week.
- Perplexity Pro normally costs approximately €20 per month or €200 per year.
- Perplexity operates on AI models from OpenAI (GPT-4o), Anthropic (Claude 3), and Meta (Llama 3).
- Perplexity runs similar distribution partnerships with Comcast's Xfinity, Uber One, and Revolut.
Connected Companies & Entities
9 Entities mapped“Perplexity, das für seine AI-Suchmaschine bekannt ist, macht mit einer Kooperation mit der Magenta Telekom einen großen Vorstoß in Österreic...”
“In den USA etwa gibt es eine solche Kooperation mit dem Internet-Anbieter Xfinity (gehört zu Comcast)....”
“Partnerschaften wie jene mit der Deutschen Telekom bzw. Magenta sind ein sehr wichtiger Teil der Wachstumsstrategie von Perplexity....”
“In Deutschland kooperiert unter anderem der Spiegel mit der Jungfirma....”
“Kund:innen von „Uber One“ in den USA und Kanada erhalten ebenfalls bereits Perplexity Pro ein Jahr gratis zu ihrem Abonnement dazu....”
“Auch die britische Neobank Revolut hat einige ihrer Abos (Premium, Metal, and Ultra) mit der AI-Suchmaschine gebündelt....”
“Perplexity läuft auf den AI-Modellen von OpenAI (GPT-4o), Anthropic (Claude 3) und Meta (Llama 3)....”
“Perplexity läuft auf den AI-Modellen von OpenAI (GPT-4o), Anthropic (Claude 3) und Meta (Llama 3)....”
“Perplexity läuft auf den AI-Modellen von OpenAI (GPT-4o), Anthropic (Claude 3) und Meta (Llama 3)....”
Ontology Mapping & Concepts
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