Observed Signal · Aug 19, 2026 · Speaking Engagement · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
Outfit7: Rethinking Live Ops for Attention Shortages
Outfit7 senior lead product manager Urška Leskovar argues that many live mobile games face an "attention shortage" rather than a content shortage. Speaking ahead of a Pocket Gamer Connects Nordics talk on October 20–21, Leskovar explains that identical retention drops across titles can have different causes, so copying fixes wastes resources. Outfit7 experienced a case where adding substantial content failed to move engagement metrics, prompting a focus on diagnosing attention problems (onboarding, progression, friction) and using simple experiments—including removing underused features—to test whether players lack content or attention. Leskovar also recommends portfolio-level analysis and basic engagement signals to prioritise live ops investment.
Practical guidance for live ops and engagement strategy in mobile games; useful to studios and live-ops teams but not industry-shifting platform news.
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Key Takeaways & Evidence Grounding
- Outfit7 senior lead product manager Urška Leskovar is scheduled to speak at Pocket Gamer Connects Nordics, which takes place on October 20th and 21st.
- Outfit7 reported a case where adding more content did not produce meaningful improvement in engagement metrics.
- Leskovar says identical retention drops across different titles can have entirely different root causes, so copying solutions between games can waste resources.
- She recommends simple experiments (for example removing an underused event) and basic engagement data to distinguish an attention shortage from a content shortage.
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1 Entity mapped“Pocketgamer.biz: You've managed a portfolio of live games rather than just one....”
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