Observed Signal · Apr 28, 2026 · Event Announcement · Source: OMR · Impact: 2/5 · Sentiment: Neutral
OMR26 Adds Meta, Otto, Revolut, Bill Kaulitz
OMR announces speakers for its OMR Festival 2026 on May 5–6, including musician-entrepreneur Bill Kaulitz and senior executives from major platforms and companies. Mathilde Burnecki (Strategic Manager Global Partnerships, Meta) will join Kaulitz on the Blue Stage to discuss contemporary advertising. Petra Scharner‑Wolff (CEO, Otto Group) and Philipp Justus (VP Central Europe, Google) will appear on the HBO Max Stage to debate 'Agentic Commerce' and the future of retail. Antoine Le Nel (Global Chief Growth & Marketing Officer, Revolut) will present Revolut’s growth strategy and plans toward 100 million customers. The article highlights session themes—authentic advertising, AI-driven agentic commerce, and fintech growth—and points attendees to OMR’s event journeys and full festival timetable.
Announces industry speakers and session topics relevant to marketing, advertising and commerce (Agentic Commerce), useful for practitioners and attendees but not a platform or policy change.
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Key Takeaways & Evidence Grounding
- OMR Festival 2026 runs on May 5 and 6 in Hamburg.
- Speakers announced include Bill Kaulitz, Mathilde Burnecki (Meta), Petra Scharner‑Wolff (Otto Group), Philipp Justus (Google), and Antoine Le Nel (Revolut).
- Mathilde Burnecki is Strategic Manager Global Partnerships at Meta; she will speak with Bill Kaulitz about advertising on the Blue Stage.
- Petra Scharner‑Wolff (CEO, Otto Group) and Philipp Justus (VP Central Europe, Google) will discuss 'Agentic Commerce' on the HBO Max Stage.
- Revolut has grown to over 70 million customers and Antoine Le Nel will outline the company’s plan toward 100 million customers.
Connected Companies & Entities
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Related Market Signals & Shifts
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HBO Max Stage Lineup at OMR Festival 2026
OMR has published the full schedule for the HBO Max Stage at the OMR Festival 2026 (Hamburg Messe). The two-day program on May 5–6 features keynote talks and panels on AI, creator marketing, retail and commerce trends, podcasts, and brand strategy. Sessions include speakers and executives from HBO Max, Amazon, adidas, IKEA, Klarna, Revolut, Whatnot, LinkedIn, DeepL, Infineon and others, plus creators and journalists such as Pamela Reif, Philipp Klöckner, Ryan Mac, Kate Conger, Benjamin von Stuckrad‑Barre and Sido. Topics called out include the “Credibility Economy Era,” agentic commerce, live shopping, podcast monetization, and brand transformation case studies. The published timetable presents specific slots and speakers across multiple marketing, tech and media themes relevant to marketers and creators.
OMR 2026: Industry Leaders Discuss AI, Payments, and Growth
Live coverage of the OMR Festival 2026 in Hamburg reports appearances and remarks from industry and public figures on AI, payments, and European tech strategy. Key highlights: Deutsche Bank CEO Christian Sewing warned about the scale of AI investment but urged faster investment in Europe; Philipp Klöckner gave a keynote on AI firms (Anthropic, Nvidia, SpaceX/xAI) and noted low paid adoption of AI tools; fintech Revolut set a target to grow customers from 70 million to 100 million by mid‑2027; the pan‑European Wero payments project reported 53.7 million customers and plans further German growth funded by about €750 million; and a Payment Partners dinner (Adyen, OMR, manager magazin) discussed embedded finance and agentic commerce. The festival drew major speakers (Heidi Klum, Tom Brady, Roland Emmerich) and reported ~70,000 attendees.
OMR 2026 Purple Stage Lineup Revealed
OMR has added a new Purple Stage to its OMR26 festival (Hall B5) offering practical, tool-focused sessions across two days (May 5–6, 2026). The program covers growth tactics, creator and video marketing, streaming advertising, payments, AI in marketing and agentic CRM, and creator well‑being. Notable sessions include Meta × Heyflow on conversion funnels, Amazon Ads & Netflix Ads on streaming advertising and the Amazon DSP, an Anthropic talk on enterprise use of Claude, a PayPal Germany keynote on future payments, and panels with brands such as Barilla, ABSOLUT, AliExpress, BLACKROLL, Xbox and Canva. The stage features a mix of platform representatives, brand marketers and creator-focused sessions designed to give marketers immediately applicable insights and tool recommendations.
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