Observed Signal · Apr 27, 2026 · Event · Source: OMR · Impact: 2/5 · Sentiment: Neutral
HBO Max Stage Lineup at OMR Festival 2026
OMR has published the full schedule for the HBO Max Stage at the OMR Festival 2026 (Hamburg Messe). The two-day program on May 5–6 features keynote talks and panels on AI, creator marketing, retail and commerce trends, podcasts, and brand strategy. Sessions include speakers and executives from HBO Max, Amazon, adidas, IKEA, Klarna, Revolut, Whatnot, LinkedIn, DeepL, Infineon and others, plus creators and journalists such as Pamela Reif, Philipp Klöckner, Ryan Mac, Kate Conger, Benjamin von Stuckrad‑Barre and Sido. Topics called out include the “Credibility Economy Era,” agentic commerce, live shopping, podcast monetization, and brand transformation case studies. The published timetable presents specific slots and speakers across multiple marketing, tech and media themes relevant to marketers and creators.
Event schedule for a major marketing festival with notable brands and speakers — relevant to marketers and creators but not an industry‑shifting product, policy or financial event.
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Key Takeaways & Evidence Grounding
- OMR published the complete HBO Max Stage timetable for OMR Festival 2026, held at Hamburg Messe.
- The HBO Max Stage program runs across Tuesday May 5 and Wednesday May 6, 2026 with sessions on AI, creator marketing, commerce, podcasts and brand strategy.
- Speakers and participants include Pamela Reif, Philipp Klöckner, David Sandström (Klarna), Grant LaFontaine (Whatnot), Aneesh Raman (LinkedIn), Jarek Kutylowski (DeepL), Tobias Seemann (adidas) and Antoine Le Nel (Revolut).
- Sessions highlight concepts such as the 'Credibility Economy Era', 'Agentic Commerce', live shopping, podcast monetization and brand transformation case studies from companies like Amazon, adidas, IKEA and Henkel.
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