Observed Signal · Sep 2, 2026 · Partnership · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Omilia and Telarus Partner to Deliver Agentic CX to Enterprises
Omilia, a provider of self-learning agentic customer experience (CX) technology, announced a partnership with Telarus, a major technology services distributor in the U.S. and U.K. The agreement enables Telarus's network of technology advisors to offer Omilia's full Agentic CX platform to enterprise clients evaluating conversational AI and CCaaS solutions. The platform includes Voice and Chat Agents, Authentication Agents, TalkGuard, CSR CoPilot, and Workforce AI. Omilia owns its entire technology stack, including NLU, ASR, LLM, and small language models, avoiding token-based cost exposure tied to third-party model providers. Executives from both companies emphasized the demand for production-grade, full-stack conversational AI that reduces enterprise vendor risk and deployment complexity.
Expands distribution of a full-stack agentic CX platform through a major U.S./U.K. technology services distributor, reflecting growing enterprise adoption of conversational AI but not a market-shifting event.
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Key Takeaways & Evidence Grounding
- Omilia announced a partnership with Telarus, one of the largest technology services distributors in the U.S. and U.K.
- Telarus's network of technology advisors can now offer Omilia's Agentic CX platform to enterprise clients.
- The platform includes Voice and Chat Agents, Authentication Agents, TalkGuard, CSR CoPilot, and Workforce AI.
- Omilia owns its full technology stack, including NLU, ASR, LLM, and small language models.
- The partnership targets enterprises replacing legacy IVR systems with AI-native customer service.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Omilia raises $67M to scale CX platform
Omilia, an Athens-based conversational AI company that has been building voice-call and customer support automation since 2002, raised $67 million in a Series B led by Expedition Growth Capital to expand its self-learning agents and U.S. operations. The company says it grew annual recurring revenue tenfold to $60 million since its prior $20 million raise from Grafton Capital in 2020. Omilia counts clients including Capital One, Discover, RBC, DWP, PSEG and Taco Bell, plans to open a U.S. office, expand go-to-market teams, hire senior revenue and marketing executives, and expects headcount to grow from about 500 to 600 by year-end.
TELUS Digital, ElevenLabs Partner to Scale Voice AI
TELUS Digital and ElevenLabs announced a partnership making TELUS Digital a preferred implementation partner for ElevenLabs’ ElevenAgents AI voice agent platform. Under the agreement, enterprises can contract ElevenLabs directly and work with TELUS Digital to implement, integrate, govern and operate ElevenAgents in production. TELUS Digital will support integrations across major CRM/CX and telephony platforms (Genesys, Twilio, Amazon Connect, Zendesk, Salesforce) and provide ongoing managed services. TELUS Digital already uses ElevenLabs in its Fuel iX™ Agent Trainer to run over 90,000 lifelike voice and chat simulations (as of June 2026), reducing onboarding time by 20%. TELUS Communications ran a proof-of-concept onboarding campaign with an ElevenLabs voice agent that improved early retention and achieved an average satisfaction score of 8.5/10.
TELUS Digital Partners with Cresta for AI Agents
TELUS Digital announced a partnership with Cresta to offer Cresta’s unified customer experience AI platform to enterprise clients, with TELUS Digital serving as a preferred implementation and services partner. Enterprises will contract directly with Cresta for the platform and engage TELUS Digital for implementation, integration, change management, managed services and other professional services. TELUS Digital will deploy and optimize Cresta features including voice and chat AI agents, real-time human augmentation, and AI-driven conversation intelligence, and may integrate Cresta alongside its proprietary tools, hyperscaler technologies and CCaaS platforms. The announcement cites a survey (commissioned by TELUS Digital and conducted by Ryan Strategic Advisory) showing AI-augmented human agents are the leading delivery model for CX, while only 32% of enterprises have automated QA and coaching tools.
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