Observed Signal · Dec 16, 2025 · Product Launch · Source: ExchangeWire · Impact: 3/5 · Sentiment: Positive
Nexxen Sports Connects Brands with Engaged Live Sports Fans
Nexxen announced the launch of Nexxen Sports, a new suite that combines premium live sports content with data-driven audience insights, targeting, and dynamic creative to connect brands with highly engaged fans across devices. Built on Nexxen’s unified, data-led platform including a DSP and SSP, Nexxen Sports enables advertisers to plan cross-screen media, uncover audience affinities, and activate data-informed creative for regular-season matchups and global tentpole moments such as FIFA’s 2026 World Cup. Nexxen cites Inside Live Sports research showing 48% of Americans watch live sports, with 85% tuning in weekly or more, and notes that 75% of fans use a second device while watching. The offering includes turnkey campaign packages around marquee events and year-round reach, plus second-screen retargeting. Industry voices from Nexxen, KINESSO, and FanDuel Sports Network underscore faster, measurable, data-driven activation and performance.
New product launch in adtech with live sports targeting; includes data-driven capabilities and notable partnerships, potentially impacting the live sports advertising landscape.
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Key Takeaways & Evidence Grounding
- Nexxen announced the launch of Nexxen Sports on December 9, 2025.
- Nexxen Sports combines premium live sports content with data-driven audience insights, targeting, and dynamic creative to connect brands with engaged fans across devices.
- Nexxen Inside Live Sports research indicates 48% of Americans watch live sports, with 85% tuning in weekly or more.
- The platform is built on Nexxen’s unified data-led platform including a DSP and SSP, enabling cross-screen planning, activation, and measurement, plus second-screen retargeting (75% of fans use a second device).
- FanDuel Sports Network reported a 40% year-over-year lift in advertising resulting from the Nexxen partnership.
Connected Companies & Entities
2 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Nexxen Launches Curated Marketplace for Data Monetization
Nexxen announced the general availability of its Curated Marketplace on October 1, 2025, a data-driven advertising platform that lets data owners, publishers, curators, and agencies monetize data assets via Nexxen’s premium supply. The solution offers two onboarding paths: onboard first-party data on top of Nexxen’s premium supply, or access a range of data sources through the Nexxen Data Platform, including exclusive audience insights from Nexxen’s audience discovery tool, Nexxen TV audience targeting segments that blend data assets with automatic content recognition (ACR), and third-party data sources. Nexxen describes Curated Marketplace as simplifying, accelerating, and enriching curation for all ecosystem participants. Benefits are outlined for data owners, curators, publishers, retail media and commerce networks, and buyers/agencies, with partnerships cited from Multilocal, 33Across, and Experian Marketing Services, plus Audigent’s first-party audiences and Experian’s syndicated audiences used with premium inventory.
Nexxen U Launches ‘Data for the Converged Media World,’ Building on Program Momentum and Industry Demand
Nexxen U launches a new program 'Data for the Converged Media World,' building on program momentum and industry demand. Additionally, Nexxen enables first-party e-commerce data activation through Shopify and expands programmatic access to high-attention pause ads.
Nexxen Teams with Yahoo DSP for Enhanced Audience Targeting
Nexxen has licensed its automatic content recognition (ACR) audience segments to Yahoo DSP, enabling targeting across the Yahoo DSP platform in the US, UK, and Germany. The data will be available as part of Yahoo DSP’s Unified TV Audience offering and will be strengthened with Yahoo ConnectID, allowing advertisers to reach audiences using off-the-shelf or custom ACR segments. The segments provide genre, network, and programme-level insights along with brand-level ad exposure data to support incremental reach, cross-platform frequency management, and competitive conquesting across linear TV and connected TV. Nexxen executives and Yahoo executives described the collaboration as expanding access to global TV-viewing insights and precise cross-channel targeting.
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