Observed Signal · Aug 26, 2026 · Market Signal · Source: MediaPost · Impact: 4/5
DAZN Buys Sports Commercial Distributor EverPass
One core EverPass program is as exclusive commercial distributor of 'NFL Sunday Ticket.' EverPass started up in 2023 through a partnership with 32 Equity, the investment arm of the NFL, and private equity firm RedBird Capit...
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Recent verified developments and strategic activity across this market segment.
DIRECTV and EverPass Partner to Bring NFL Sunday Ticket to Venues
DIRECTV and EverPass Media announced a multi-year agreement enabling bars, restaurants, casinos, and other commercial venues across the U.S. to show NFL Sunday Ticket via satellite and streaming through DIRECTV for Business. DIRECTV for Business will act as EverPass’ marketing and commercial distribution partner for NFL Sunday Ticket (with or without NFL RedZone) and will be EverPass’ Preferred National Distributor for EverPass streaming platforms in the U.S. The deal extends access to additional premium sports offerings to more than 300,000 commercial locations that currently use DIRECTV for Business.
DAZN to Acquire EverPass, Gains NFL Sunday Ticket Rights
DAZN announced it will acquire EverPass, the commercial distributor that holds the exclusive rights to distribute NFL Sunday Ticket to bars, restaurants, casinos and other venues. The deal gives DAZN control of commercial distribution for the out-of-market NFL Sunday afternoon package and brings a proven venue distribution platform and rights portfolio into DAZN’s U.S. expansion. EverPass and DIRECTV previously announced an agreement in July 2026 to bring NFL Sunday Ticket to commercial venues by streaming and satellite. DAZN says existing EverPass customers will see no service interruption, and the NFL expressed support for the transaction as a way to expand reach in commercial locations.
DAZN to Acquire EverPass Media, Accelerating U.S. Expansion and Strengthening Its Next-Generation Commercial Distribution Platform
DAZN to Acquire EverPass Media, Accelerating U.S. Expansion and Strengthening Its Next-Generation Commercial Distribution Platform
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