Observed Signal · Jul 31, 2026 · Partnership · Source: Cord Cutters News · Impact: 3/5 · Sentiment: Positive
DIRECTV and EverPass Partner to Bring NFL Sunday Ticket to Venues
DIRECTV and EverPass Media announced a multi-year agreement enabling bars, restaurants, casinos, and other commercial venues across the U.S. to show NFL Sunday Ticket via satellite and streaming through DIRECTV for Business. DIRECTV for Business will act as EverPass’ marketing and commercial distribution partner for NFL Sunday Ticket (with or without NFL RedZone) and will be EverPass’ Preferred National Distributor for EverPass streaming platforms in the U.S. The deal extends access to additional premium sports offerings to more than 300,000 commercial locations that currently use DIRECTV for Business.
Expands commercial distribution of live sports to a large network of venues (300,000+), affecting out-of-home audience reach, venue monetization and where advertisers can reach aggregated live viewers.
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Key Takeaways & Evidence Grounding
- DIRECTV signed a multi-year agreement with EverPass Media to distribute NFL Sunday Ticket to commercial venues.
- DIRECTV for Business will serve as EverPass’ marketing and commercial distribution partner for NFL Sunday Ticket, with and without NFL RedZone.
- The agreement designates DIRECTV for Business as EverPass’ Preferred National Distributor for EverPass streaming platforms in the U.S.
- Over 300,000 commercial locations in the U.S. use DIRECTV for Business and will gain access to NFL Sunday Ticket and other premium sports content via satellite and streaming.
- The offering includes other premium sports content availability for businesses (e.g., ESPN+, MLB EXTRA INNINGS, NBA League Pass, NHL Center Ice, MLS Season Pass).
Connected Companies & Entities
3 Entities mapped“Today, DIRECTV announced a multi-year agreement with EverPass Media that will allow bars, restaurants and commercial venues nationwide to ai...”
“Today, DIRECTV announced a multi-year agreement with EverPass Media that will allow bars, restaurants and commercial venues nationwide to ai...”
“DIRECTV for Business will be EverPass’ marketing and commercial distribution partner for NFL Sunday Ticket with and without NFL RedZone, as ...”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
DAZN to Acquire EverPass, Gains NFL Sunday Ticket Rights
DAZN announced it will acquire EverPass, the commercial distributor that holds the exclusive rights to distribute NFL Sunday Ticket to bars, restaurants, casinos and other venues. The deal gives DAZN control of commercial distribution for the out-of-market NFL Sunday afternoon package and brings a proven venue distribution platform and rights portfolio into DAZN’s U.S. expansion. EverPass and DIRECTV previously announced an agreement in July 2026 to bring NFL Sunday Ticket to commercial venues by streaming and satellite. DAZN says existing EverPass customers will see no service interruption, and the NFL expressed support for the transaction as a way to expand reach in commercial locations.
DAZN Buys Sports Commercial Distributor EverPass
One core EverPass program is as exclusive commercial distributor of 'NFL Sunday Ticket.' EverPass started up in 2023 through a partnership with 32 Equity, the investment arm of the NFL, and private equity firm RedBird Capit...
Apple Brings MLS and F1 to Bars via EverPass
Apple has struck a commercial distribution deal with EverPass Media to bring its live MLS and Formula 1 coverage into thousands of U.S. bars and restaurants. The move follows Apple’s decision to retire the standalone MLS Season Pass and fold MLS matches into the main Apple TV subscription, a strategy intended to boost viewership and monetize its large sports rights investments. MLS will increase on-site production for every match in 2026 while discontinuing the Spanish-language "MLS 360" whip-around show. EverPass — positioned as a gatekeeper for commercial sports streaming and backed by heavyweights including the NFL — will fold Apple’s full sports lineup into existing EverPass 'Core' subscriptions for participating businesses.
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