EverPass
EverPass is a commercial sports streaming platform for venues and public-screen operators.
Analyst Perspective
EverPass is a US-based B2B platform that enables bars, restaurants, hotels, casinos and other commercial venues to legally stream and manage live sports and entertainment across in-venue screens. Its core product is a subscription platform for screen management, scheduling, device control and compliance, with additional revenue coming from commercial content packages such as NFL Sunday Ticket for Business, ESPN+ for Business and Peacock Sports Pass. Following its acquisition of UPshow, it also offers in-venue screen engagement and promotional capabilities. The company makes money through recurring subscriptions charged to venue operators for the core platform and for premium content add-ons, with pricing tailored to venue type and size. Its customers are not consumers but businesses that need licensed public-performance access to sports content and operational tools for managing screens across one or multiple locations.
Analyst Signal Briefing
Archived (Stand: 30 Jun 2026)No new strategic signals in the last 90 days. Showing historical briefing.
EverPass has solidified its status as the exclusive commercial distributor for NFL Sunday Ticket, transitioning the service from satellite to a streaming-based platform for the 2026 season. Additionally, the company has expanded its partnership with Netflix, securing exclusive US commercial rights for the Fury vs. Makhmudov fight. These developments centralise premium live sports distribution for commercial venues, enabling EverPass to scale its digital-first offerings for bars, restaurants, and hotels.
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Key insights about EverPass
Category Differentiation
EverPass is not a consumer streaming service like YouTube TV or Fubo. It is a B2B commercial venue platform focused on licensed public-performance sports streaming and in-venue screen management.
EverPass: About
EverPass operates a B2B software-plus-content distribution model. It provides a foundational platform that commercial venues must subscribe to in order to access and manage licensed sports streams, then layers paid content packages and engagement tools on top. Value is created by solving a compliance problem for public venues, simplifying multi-screen operations, and packaging premium sports rights with venue management software and in-venue marketing functionality.
How EverPass Works & Monetises
Business model analysis and core revenue streams
EverPass primarily uses recurring subscription revenue. Customers pay for EverPass Core as the mandatory platform layer, then purchase additional commercial sports packages such as NFL Sunday Ticket for Business, ESPN+ for Business and Peacock Sports Pass. The company also monetises through add-on venue engagement software via EverPass Engage, and may capture incremental revenue through bundled hardware, installation support and enterprise-style custom pricing negotiated through direct sales.
Revenue Channels
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Recent Signals (EverPass)
DIRECTV and EverPass Partner to Bring NFL Sunday Ticket to Venues
DIRECTV and EverPass Media announced a multi-year agreement enabling bars, restaurants, casinos, and other commercial venues across the U.S. to show NFL Sunday Ticket via satellite and streaming through DIRECTV for Business. DIRECTV for Business will act as EverPass’ marketing and commercial distribution partner for NFL Sunday Ticket (with or without NFL RedZone) and will be EverPass’ Preferred National Distributor for EverPass streaming platforms in the U.S. The deal extends access to additional premium sports offerings to more than 300,000 commercial locations that currently use DIRECTV for Business.
Read original sourceEverPass Introduces New Platform Capabilities to Give Commercial Venues
EverPass has introduced new platform capabilities that give commercial venues more flexibility in how they access, manage and deliver live sports. New enhancements include the EverPass Connected TV App, streaming synchronization and improved AV integration.
Read original sourceApple, Imax Screen Live F1 Races in US Theaters
IMAX announced a partnership with Apple to screen five Formula 1 races live in at least 50 U.S. theaters, creating ticketed big-screen events. The theatrical screenings are a premium element of Apple's broader U.S. distribution strategy after securing an exclusive five-year U.S. broadcast partnership with Formula 1. The move follows the companies’ successful theatrical collaboration on “F1: The Movie,” which became IMAX’s top-grossing Hollywood release in 2025 and earned an Oscar nomination. Complementary distribution deals with DirecTV and EverPass Media will carry the full 24-race season to residential subscribers and more than 300,000 commercial venues such as bars and restaurants, positioning F1 as a multi-platform media franchise from home viewing to cinemas.
Read original sourceEverPass: Frequently Asked Questions
What is EverPass?
EverPass is a B2B platform that helps commercial venues legally stream, manage and monetise sports and entertainment on public screens.
Who uses EverPass?
Its users are bars, restaurants, hotels, casinos and other commercial venues, along with their operations and marketing teams.
How does EverPass make money?
It earns recurring revenue from EverPass Core subscriptions, paid commercial sports packages and add-on engagement software and services.
Company Facts
- Founded
- 2024
- Headquarters
- One Pickwick Plaza, Suite 101, Greenwich, CT 06830
- Core Segment
- Publisher & Media Owner
- Company Size
- 50–200
- Official Link
- everpass.com