Observed Signal · Jul 15, 2026 · Market Signal · Source: AGF Videoforschung · Impact: 3/5
AGF-Plattformstudie 2026 I: Wie Zuschauer heute zu Bewegtbildangeboten finden
Die erweiterte Plattformstudie verbindet erstmals technische Rahmenbedingungen mit dem Navigationsverhalten der Zuschauerinnen und Zuschauer auf dem…
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Former Telekom Media Chief: Advertisers Must Price in Bots
At the AGF Forum in Frankfurt, Norman Wagner, Managing Director of Pion3ers and former media chief at Deutsche Telekom, demonstrated live how easy it is to create a fully AI-generated magazine and generate fake traffic using bots. He argued that a majority of online content and traffic now comes from bots, making it extremely difficult for advertisers to measure true reach and effectiveness. Wagner believes that technology alone cannot solve the problem and instead advocates for 'common sense' and independent measurement. He suggests that walled gardens that do not allow independent verification should face a price discount. He also highlighted the potential of AI in contextual brand safety, noting that keyword-based negative lists incorrectly classify 70% of news environments as unsuitable.
Streaming UX: Key to Subscription Retention
A new analysis highlights that poor user experience (UX) is a major driver of streaming subscription cancellations. According to a study by CTAM and Hub Entertainment Research, 36% of viewers have cancelled a subscription due to UX frustrations, rising to 43% among under-25s. Gracenote data shows users spend an average of 14 minutes searching for content, with 49% saying they would cancel if search remains difficult. The Deloitte Digital Media Trends 2026 reports 39% of US users cancelled a subscription in the last six months because they couldn't find content quickly. As competition intensifies, providers are advised to improve content discovery, personalization, and navigation to reduce churn, which is at 6.3% monthly average in 2026.
The Voice Hits Streaming Record, Babylon Berlin Strong
The AGF's program brand measurement data for calendar week 39 (September 21-27, 2026) shows that 'The Voice of Germany' reached a new streaming record of 511,000 unique viewers on Joyn, crossing the half-million mark for the first time since the metric was introduced in 2024. It was the strongest Joyn brand of the week. Meanwhile, ARD's 'Sportschau' led the overall streaming ranking with 1.767 million viewers, helped by the German national football team's match against Greece, closely followed by 'Babylon Berlin' with 1.75 million, which remained the most-watched fiction title. RTL's 'Oktagon MMA' also posted a streaming best outside the top 20. The data covers streaming on the providers' own platforms, excluding YouTube and social networks, and represents net reach, not average viewership.
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