Observed Signal · Sep 15, 2026 · Market Signal · Source: Flam · Impact: 4.5/5
Flam Announces $40M Series B Led by QED Investors, Backed by Shah Rukh Khan
Flam announced a $40M Series B funding round led by QED Investors, with participation from Shah Rukh Khan. The company also rebranded its positioning to 'AI for the internet beyond videos' and introduced new product lines: Flicks, Airboards, and Visual Agents.
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AI Interactive Ads Bring Personalization at Scale Closer
During a Brandweek 2026 fireside chat, ADWEEK's Ryan Joe discussed the potential of AI-driven interactive ads with Kumar Shah, head of sales at Flam, and Melissa Berger, chief solutions officer at Digitas. Flam's AI content platform, which recently secured Series B funding, offers a tool called 'Flicks' that enables brands to create dynamic, responsive ads. The AI generates multiple creative variants based on user interactions and existing customer data, aiming to deliver personalized experiences in real time. Shah emphasized speed, noting a 10-second ad can be produced in about 30 minutes, while Berger highlighted the importance of clean data and the risk of alienating users with poor experiences. Human oversight is integrated to ensure brand safety.
Flam raises $40 million in Series B led by QED Investors
Flam has raised USD $40 million in a Series B funding round led by QED Investors. The round also included Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan. Existing investors RTP Global and Dovetail increased their commitments. The company has signed more than 100 enterprise customers over the past six quarters, including Google, Grab and KFC. The new funding will support R&D, product expansion, and international growth.
Flam Hires Ben Feld to Boost Interactive Advertising Growth
Flam, an AI-focused deep-tech startup building AI-native content, has appointed Ben Feld as Sales Lead in San Francisco. Feld brings 15 years of experience representing immersive and spatial-web platforms at industry events and has previously worked at companies including 8th Wall, Niantic, HP, and Trivver. He played a key role in 8th Wall’s growth and its acquisition by Niantic. At Flam, Feld will lead efforts to scale enterprise adoption of AI-native content solutions, partnering with brands and agencies to create interactive, human-like visual experiences across marketing, communications, and commerce. Flam’s founder and CEO Shourya Agarwal commented on the hire as supporting the company’s move to global enterprise scale.
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