Observed Signal · Mar 13, 2026 · Hiring · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
Flam Hires Ben Feld to Boost Interactive Advertising Growth
Flam, an AI-focused deep-tech startup building AI-native content, has appointed Ben Feld as Sales Lead in San Francisco. Feld brings 15 years of experience representing immersive and spatial-web platforms at industry events and has previously worked at companies including 8th Wall, Niantic, HP, and Trivver. He played a key role in 8th Wall’s growth and its acquisition by Niantic. At Flam, Feld will lead efforts to scale enterprise adoption of AI-native content solutions, partnering with brands and agencies to create interactive, human-like visual experiences across marketing, communications, and commerce. Flam’s founder and CEO Shourya Agarwal commented on the hire as supporting the company’s move to global enterprise scale.
Company-level hiring announcement at a startup focused on AI-native content; relevant to interactive advertising but limited broader industry impact.
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Key Takeaways & Evidence Grounding
- Flam appointed Ben Feld as Sales Lead in San Francisco.
- Ben Feld has 15 years of experience and has worked at 8th Wall, Niantic, HP, and Trivver.
- Feld contributed to 8th Wall’s growth and its acquisition by Niantic.
- At Flam, Feld will focus on expanding enterprise adoption of AI-native content for interactive advertising and commerce.
Connected Companies & Entities
3 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Webflow Appoints Ben Haefele CPO and Kieran Boyle SVP AI
Webflow announced two senior hires to accelerate product and AI efforts: Ben Haefele has been appointed Chief Product Officer and Kieran Boyle joined as the company’s first Senior Vice President of AI Transformation. Haefele, who joined Webflow in 2022, has over 15 years of experience across product, engineering and design and will oversee Webflow’s product and design teams. Boyle brings more than 20 years of product, engineering and operations experience from companies including Yahoo, Flurry, Tapjoy, Distill and Opensense and will lead adoption of AI-powered workflows and operating practices across the business. Webflow positions these appointments as part of its push to scale an "agentic web marketing platform" for enterprise marketing teams. Linda Tong, Webflow’s CEO, commented on the strategic importance of the hires.
Flam raises $40 million in Series B led by QED Investors
Flam has raised USD $40 million in a Series B funding round led by QED Investors. The round also included Claypond Capital, Martin Chavez, Olivier Pomel, Venky Harinarayan and Shah Rukh Khan. Existing investors RTP Global and Dovetail increased their commitments. The company has signed more than 100 enterprise customers over the past six quarters, including Google, Grab and KFC. The new funding will support R&D, product expansion, and international growth.
a16z Leads Lightfield's $47M Series A for AI-Native CRM
Andreessen Horowitz (a16z) announced it is leading a $47 million Series A investment in Lightfield, an AI-native CRM platform. Lightfield aims to replace traditional CRMs like Salesforce and HubSpot by using a temporal context graph to automatically build a flexible data model from emails and calls, eliminating manual configuration. The platform includes AI agents that handle routine tasks such as updates and follow-ups, with pricing based on value delivered rather than per-seat fees. Founded by Keith Peiris and Henri Liriani, who previously built the AI presentation tool Tome, Lightfield has already seen thousands of companies adopt it since its launch late last year. The funding will support hiring and product development as the company targets the emerging 'agentic era' of business software.
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