Observed Signal · Jul 2, 2026 · Market Signal · Source: crossvertise · Impact: 3/5
Wie Finanzmarken heute Reichweite schaffen: 5 Kampagnen aus der Praxis
Jede Finanzmarke kommuniziert anders. Genau das macht den Blick auf deren Werbekampagnen so spannend. Wir stellen 5 Kampagnen aus der Praxis vor.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Seven.One Media launches AdManager for SMEs in Germany
Seven.One Media, the advertising arm of ProSiebenSat.1, has launched 'AdManager', a self-service tool enabling small and mid-sized companies to plan and execute addressable TV campaigns on connected TVs. The tool, already used by MFE clients in Italy and Spain, lowers the entry barrier to TV advertising for smaller businesses. Advertisers can book L-shaped SwitchIn formats and target audiences using various criteria, with regional targeting options. A real-time dashboard allows campaign performance tracking and optimization. The launch is supported by a promotional campaign across ProSiebenSat.1 channels and digital platforms. Nicola Lussana, Seven.One Media CEO, emphasized the Mittelstand's importance as a growth engine and the tool's role in democratizing access to Big Screen advertising.
Crossvertise Launches Self-Service Addressable TV Planner
Crossvertise, a Munich-based media service provider, has launched a new self-service planner for Addressable TV campaigns. The tool targets small and medium-sized enterprises (SMEs) with budgets between €5,000 and €15,000, allowing them to plan, optimize, and book regional TV campaigns without prior TV planning expertise. Users specify region, budget, duration, and target audience to receive campaign recommendations. The planner uses the SwitchIn XXL banner format, based on HbbTV, which reaches 25.4 million German households (60% of TV households). A unique feature is the automatic campaign optimization that suggests alternatives if parameters are not viable. Crossvertise, which employs around 60 media professionals, was acquired by Die Schlütersche Mediengruppe in 2025. The tool aims to lower barriers for SMEs that previously found TV advertising too expensive or complex.
MEEDIA: Wie Crossvertise Addressable TV zum Self-Service-Medium machen möchte
MEEDIA berichtet über unseren neuen, intelligenten Addressable TV-Planer: Wie KMU ihre Kampagnen selbstständig planen und optimieren können und wie das Tool arbeitet.
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