Observed Signal · Sep 21, 2026 · Market Signal · Source: Sharethrough · Impact: 4.5/5
Sharethrough is now Equativ: United as One
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now prominently features the announcement 'United as One: Sharethrough is now Equativ' with a link to the press release. The navigation and content have been updated to reflect the Equativ brand, including new product categories and a refreshed article list.
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Connected Companies & Entities
1 Entity mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sharethrough is now Equativ
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now features new blog articles and a press release about Christophe Parcot being appointed as Non-Executive Chairman of European Media Marketplace.
Programmatic Guaranteed vs PMP: Which Deal Wins?
New blog post by Roberta D'Addario comparing programmatic guaranteed deals and private marketplaces (PMPs), published October 8, 2026.
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