Observed Signal · Sep 17, 2026 · Market Signal · Source: Sharethrough · Impact: 3.5/5
Sharethrough is now Equativ
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now features new blog articles and a press release about Christophe Parcot being appointed as Non-Executive Chairman of European Media Marketplace.
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Recent verified developments and strategic activity across this market segment.
Sharethrough is now Equativ: United as One
The blog page has been rebranded from Sharethrough to Equativ, with the title changed to 'Blog — Equativ' and the logo updated. The page now prominently features the announcement 'United as One: Sharethrough is now Equativ' with a link to the press release. The navigation and content have been updated to reflect the Equativ brand, including new product categories and a refreshed article list.
European Media Marketplace appoints Christophe Parcot as Non-Executive Chairman to accelerate its next phase of growth
The press page now features a new announcement: 'European Media Marketplace appoints Christophe Parcot as Non-Executive Chairman to accelerate its next phase of growth' dated September 17, 2026. Additionally, two other new press releases have been added: 'Genius Sports and Equativ Bring Live Sports Moment Targeting to StackAdapt' (September 10, 2026) and 'Equativ et Valiuz offrent de nouveaux leviers de performance en Retail Media avec les Shoppable Ads' (September 8, 2026).
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