Observed Signal · Sep 14, 2026 · Partnership · Source: planus media · Impact: 4/5
planus media und B|A|M starten bundesweiten „Tag der Azubis“: Außenwerbebranche bündelt ihre Reichweite für den neuen Aktionstag
planus media, a Cologne-based out-of-home and geomarketing agency, is launching a new national action day in Germany called "Tag der Azubis" to counter the decline in vocational trainees. The agency is cooperating with the B|A|M Bundesverband Aussenmedien e. V., whose members will display a dedicated campaign on digital advertising surfaces from September 14, 2026, generating more than 60 million contacts nationwide. The action day is set to take place annually on September 15, starting this year. Supporters include Ströer, WallDecaux and IDOOH member companies.
The initiative unites a large part of the German out-of-home industry behind one cause, demonstrating how DOOH reach can be used for societal purposes. It also highlights the structural challenge of declining vocational training numbers in Germany.
Track planus media Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your Polaris7 workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- planus media and B|A|M are launching the nationwide "Tag der Azubis" (Day of Trainees), which will take place annually on September 15, starting in 2026.
- The dedicated OOH campaign will be displayed by B|A|M members on digital advertising surfaces from September 14, 2026, generating more than 60 million contacts nationwide.
- Supporters include Ströer, WallDecaux and the member companies of IDOOH.
- The winning creative concept "KI-Resistent" was developed by Kreativkader trainees Maximilian Reichenbächer and Martin Huttner; the final DOOH spots were produced by the agency schoepfung.
- In 2025, around 461,800 new dual vocational training contracts were signed in Germany, 2.8 percent fewer than the previous year and about 12 percent fewer than in 2015.
- planus media CEO Axel Wiehler and B|A|M President Alexander Stotz both emphasize the industry's shared social responsibility for vocational training.
Connected Companies & Entities
“planus media is a Cologne-based agency specialized in out-of-home and geomarketing; it initiated the "Tag der Azubis" and is responsible for...”
“B|A|M is the German federal association for out-of-home media and cooperates with planus media; its members display the campaign on digital ...”
“Ströer is named as one of the supporters of the "Tag der Azubis" initiative.”
“WallDecaux is named as one of the supporters of the "Tag der Azubis" initiative.”
“IDOOH is the interest group for digital out-of-home advertising; its member companies support the action day.”
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
BMBFSFJ and Fischer Appelt launch 'Wir sehen mehr' campaign
The German Federal Ministry for Education, Family, Seniors, Women and Youth (BMBFSFJ) has launched a nationwide campaign titled "Wir sehen mehr" to raise public awareness of the social importance of educational professions. The campaign — featuring four motifs depicting everyday situations in daycare (Kita), after-school care (Hort) and child welfare services (Hilfen zur Erziehung) — was conceived, created and implemented entirely by the agency Fischer Appelt. This is the first campaign fully handled by Fischer Appelt across strategy, creative and execution. The article was published by Horizont on 2026-08-03.
Ströer mit erfolgreichem dritten Quartal 2026 – digitale Außenwerbung treibt Wachstum
Ströer SE & Co. KGaA reported continued growth in Q3 2026, with group revenue rising 4% to €513 million (Q3 2025: €492 million). Digital out-of-home (DOOH) grew 11% and programmatic DOOH grew 21.1% in the quarter, while the dialogue business surged 30.4%. For the first nine months of 2026, revenue increased 5% to €1,550 million, with adjusted EBITDA up 2% to €421 million. The company confirmed its full-year 2026 outlook, citing strong demand for programmatic campaigns and network expansion.
OS Data Solutions und Utiq stärken Audience-Qualität im Open Web
OS Data Solutions (OSDS), a Ströer subsidiary, has integrated Utiq's deterministic, consent-based ID infrastructure into its OSDX audience solution. The integration enriches OSDS audiences with persistent telco-backed signals for cross-session profiling and improved campaign activation in cookieless browser and app environments. OSDS audiences enhanced with the Utiq ID are available immediately via Active Agent, The Trade Desk, and Equativ, with Adform integration planned for early next year.
Receive all future signals for planus media & competitors in your briefing
Never miss material M&A deals, leadership changes, account wins, or product rollouts. Polaris7 monitors 20,000+ primary sources 24/7, delivering verified telemetry directly into your executive briefing.