Media Planning & Buying Agencies · Agency & Consultancy
planus media
German OOH agency specialising in planning, DOOH and geomarketing.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- planus media GmbH
- Entity type
- COMPANY
- Founded
- 2006
- Headquarters
- Germany
- Company size
- 50–200
- Market cluster / sector
- Media Planning & Buying Agencies
- Market role
- Agency & Consultancy
- Official website
- planus-media.de
What planus media does
planus media operates a specialist agency model built around planning, buying and executing outdoor advertising campaigns and supplying location-based market intelligence. It creates value by combining regional media expertise, access to OOH and DOOH inventory, programmatic buying workflows and geomarketing analysis to improve media allocation, targeting and campaign execution for business clients. Revenue scales with campaign volume, consulting engagements and the breadth of managed services delivered across planning, fulfilment and reporting.
Category differentiation
planus media is a German specialist OOH and geomarketing agency, not a standalone adtech software vendor or media owner. It delivers managed planning, buying and analytics services rather than operating a self-serve advertising platform.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
planus media GmbH is a German independent OOH specialist agency focused on out-of-home and digital out-of-home media planning, buying, programmatic OOH execution, geomarketing and campaign-related analytics. The company operates as a managed-services business rather than a software platform, delivering media planning, inventory selection, campaign rollout, production coordination, DSP-enabled programmatic buying and spatial audience analysis for advertisers, agencies, retailers and regional marketers. The company makes money through service fees tied to campaign planning and execution, media buying margins, consulting fees for geomarketing and analytics, and related production or fulfilment charges. Its customer base is entirely B2B, centred on brands, media agencies, retailers, franchise operators and marketing teams that need regional OOH expertise, location intelligence and measurable outdoor campaign delivery in Germany.
Business model & monetisation
The company uses a service-led monetisation model. Primary revenue comes from managed media planning and buying fees for OOH and DOOH campaigns, including agency margins on booked inventory. Additional revenue comes from campaign execution and production coordination, programmatic OOH service fees linked to DSP-based buying workflows, and consulting fees for geomarketing, spatial analytics and targeting support. Its commercial model is based on service fees and media-related margin capture rather than recurring software subscriptions.
- OOH and DOOH media planning and buying
- Service Fee
- Media buying margin on booked outdoor inventory
- Media Arbitrage
- Programmatic OOH campaign management
- Service Fee
- Geomarketing and spatial analytics consulting
- Service Fee
- Production coordination and campaign fulfilment
- Service Fee
Products & capabilities
No products with linked sources are available in this view.
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Competitors & alternatives
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OOH agency and technology platform for planning and buying campaigns.
Side-by-side comparisons
Featured market maps
This overview provides a concise snapshot of the German DOOH landscape and selected market participants. It is intended for orientation only and does not claim to be exhaustive. The selection is based on current market observations and publicly available information. As the German DOOH market continues to evolve rapidly, numerous additional players and specialized providers are active across the ecosystem. Further information on additional providers and market participants is available upon request or can be added upon verification.
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
planus media und B|A|M starten bundesweiten „Tag der Azubis“: Außenwerbebranche bündelt ihre Reichweite für den neuen Aktionstag
Recorded impact score: 3.5/5
planus media und B|A|M starten einen bundesweiten „Tag der Azubis“ und bündeln die Reichweite der Außenwerbebranche für den neuen Aktionstag.
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Questions about planus media
What is planus media?
planus media is a German OOH specialist agency providing OOH, DOOH, programmatic outdoor buying, geomarketing and related campaign planning services.
Who uses planus media?
Its clients are advertisers, media agencies, retailers, franchise operators and marketing teams that need outdoor media planning and location-based analytics.
How does planus media make money?
It generates revenue from agency service fees, media buying margins, programmatic campaign management and consulting fees for geomarketing and analytics.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
17 publicly documented primary sources and citations linked across the market graph.
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