Observed Signal · Apr 12, 2026 · Market Signal · Source: pilot · Impact: 2/5

pilot radar: Gesundheit braucht Orientierung

Executive Signal Summary

In der 70. Welle unserer Studienreihe beleuchten wir den OTC- und Gesundheitsmarkt und zeigen, wie sich Informations- und Kaufentscheidungen rund um Gesundheit im Alltag der Deutschen verändern.

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1 Entity mapped

pilot

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Independent German media agency with programmatic and performance capabilities.

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Primary Source Grounding & Direct Attribution

Direct Origin Attribution

Primary Reporting: pilot•Published: Apr 12, 2026

Related Market Signals & Shifts

Recent verified developments and strategic activity across this market segment.

Agency New BusinessSep 21, 2026

Omnicom Media Leads Germany New Business Ranking in H1 2026

COMvergence's New Business Barometer for Germany recorded 77 pitches with a net volume of USD 844 million in the first half of 2026. Omnicom Media led the agency group ranking with a net gain of USD 188 million, including USD 148 million from eleven new clients and retained accounts for Dyson and IBM. The Pilot Group, an independent agency, achieved the highest retention rate of 80% with a net volume of USD 126 million, securing second place. Mediaplus of the Serviceplan Group followed in third with nine client wins and a net volume of USD 37 million. The three largest pitches were for Jaguar Land Rover, Deutsche Postcode Lotterie, and Dyson, totaling USD 230 million. Following the acquisition of IPG Mediabrands, Omnicom consolidated its new business figures from Q1 2026.

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