Observed Signal · Sep 30, 2026 · Product Launch · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
My.Games' Hunting Rivals Hits $3M Revenue, 3M Installs
My.Games' free-to-play mobile title Hunting Rivals has generated over $3 million in revenue and surpassed 3 million installs since its launch in May 2026. The multiplayer first-person hunting simulator also reached 1 million monthly active users. The game features dynamic animal behavior, multiple hunting scenarios, and 6-player PvP matches. The company plans to expand the game with regular content updates, adding new regions, animals, gear, and gameplay opportunities. This success aligns with My.Games' strategy of developing 'forever franchises' with a $50 million annual revenue benchmark.
My.Games' mobile title achieves notable revenue and install milestones, indicating a successful launch in the competitive gaming market and contributing to the company's 'forever franchise' strategy.
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Key Takeaways & Evidence Grounding
- Hunting Rivals generated over $3 million in revenue.
- The game surpassed 3 million installs since launch in May 2026.
- Hunting Rivals reached 1 million monthly active users.
- The game features 6-player PvP hunting matches.
- My.Games plans to add new regions, animals, gear and gameplay through regular updates.
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Monster Hunter Now Earns $336.9M in Three Years
Location-based mobile game Monster Hunter Now has generated $336.9 million in lifetime player spending three years after its global launch on September 14, 2023. The majority of revenue came in the first year, with spending declining significantly in subsequent years, reflecting broader industry trends of players shifting to direct-to-consumer (D2C) sales. Japan remains the dominant market, contributing 63% of total revenue. The game's developer, now known as Scopely Explore, continues to support the title with quarterly updates and live events, including the upcoming Monster Hunter Now Carnival 2026 in Osaka.
My.Games sets $50M/year benchmark for new franchises
My.Games CEO Elena Grigorian outlines the studio's strategy to build long-lasting "forever" franchises, including a redesigned R&D process with a $50m-per-year benchmark for new titles, smaller teams, earlier idea evaluation and more "smart experiments." The company emphasises direct-to-consumer (D2C) platforms that combine live ops, payments and CRM, claims sustained D2C revenue growth, and reports wide internal use of AI across development, localisation, marketing and operations. My.Games has grown via acquiring Pixonic and launching divisions such as Knights Peak and MGVC, operates over 40 live games, and employs around 1,000 people.
Few 2025 Mobile Games Hit 500K Downloads
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