Observed Signal · Sep 14, 2026 · Earnings Report · Source: PocketGamer.biz · Impact: 4/5 · Sentiment: Negative
Monster Hunter Now Earns $336.9M in Three Years
Location-based mobile game Monster Hunter Now has generated $336.9 million in lifetime player spending three years after its global launch on September 14, 2023. The majority of revenue came in the first year, with spending declining significantly in subsequent years, reflecting broader industry trends of players shifting to direct-to-consumer (D2C) sales. Japan remains the dominant market, contributing 63% of total revenue. The game's developer, now known as Scopely Explore, continues to support the title with quarterly updates and live events, including the upcoming Monster Hunter Now Carnival 2026 in Osaka.
Major mobile game revenue report showing significant decline, impacting gaming and AdTech sectors.
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Key Takeaways & Evidence Grounding
- Monster Hunter Now generated $336.9 million in three years.
- Japan contributed $230.4 million (63%) of lifetime revenue.
- Player spending fell 69% in year two and another 26% in year three.
- The game launched globally on September 14, 2023.
- The game's web shop offers better value than in-game, contributing to revenue decline.
Connected Companies & Entities
4 Entities mapped“Before the acquisition by Scopely.”
“Launched globally on September 14th, 2023 when its developer was still known as Niantic, before the acquisition by Scopely.”
“Reflecting the popularity of Capcom's IP in the country.”
“The figures come from AppMagic estimates, which account for Google Play and the App Store.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Zenless Zone Zero Tops $600M Mobile Revenue
Zenless Zone Zero, an urban fantasy action RPG from HoYoverse, has generated an estimated $603.9 million in gross player spending on mobile (Google Play and the App Store) in its first two years after launching on July 4, 2024. AppMagic estimates exclude web-shop sales and alternative Android stores in China, so total earnings are likely higher. Second-year mobile spending fell 51% to $198.9 million. Japan accounted for 42% of lifetime mobile player spending, China 27% and the US 10%. The version 3.0 anniversary update (rolled out June 17) spiked daily revenue by 217% to $1.7 million; the lifetime daily peak was $10.7 million on December 30, 2025. Over two years the title earned about 17% of Genshin Impact’s two-year mobile sum ($3.6 billion).
Dragon Quest Smash/Grow earns $34.4M in three months
Square Enix’s mobile title Dragon Quest Smash/Grow generated $34.4 million in gross player spending during its first three months after launching globally on April 20, 2026. Japan accounted for the majority of revenue with $30.8m (90%), followed by Taiwan ($1.3m, 4%) and the US ($973k, 3%). Monthly revenue declined from $19.4m in month one to $9.4m in month two and $5.6m in month three. The game monetises via a weapons-based gacha model, in-app purchases and bundles, in-game advertising, and an external web shop. Daily spending peaked at over $1.4m on April 28, 2026.
Monster Hunter Outlanders Hits 5 Million Pre-Registrations, Unveils New Monsters
TiMi Studio Group's upcoming mobile game Monster Hunter Outlanders has reached five million pre-registrations within three weeks of opening on August 26, 2026. Published by Garena exclusively for iOS and Android, the game leverages Capcom's popular IP and aims for a traditional hunting experience. The first reward milestone was achieved, with more unlocks planned up to a 20 million target. During Tokyo Game Show, a new trailer showcased the Elder Dragon Ruger Aidal, an original creature, and returning monsters like Azure Rathalos, Anjanath, Great Girros, Legiana, and Nergigante. A release date is yet to be confirmed. The game was also featured at Apple's iPhone Duo reveal event, running on the A20 Pro's seven-core GPU.
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