Observed Signal · Jun 16, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
MoEngage Launches 'Human or AI?' Customer Engagement Magazine
MoEngage has launched The Customer Engagement Magazine: Human or AI?, a new quarterly print magazine aimed at B2C marketers that examines the balance between automated AI efficiency and human judgment. The inaugural issue, titled "Data," explores how weak data foundations undermine AI decision-making and includes contributions from industry figures such as Scott Brinker, Gary Kamikawa (Amazon Music), and Jeffrey Lee (Calm). MoEngage — described in the release as an "Agentic customer engagement platform" trusted by 1,350+ brands — debuted the physical magazine at Movable Ink’s ThinkSummit (June 16–17, New York City) where attendees could pick up complimentary copies and subscribe for future issues. Each quarterly edition will center on core disciplines (Data, Personalization, Risk) and be available in print and digital formats. Raviteja Dodda, Co-founder and CEO of MoEngage, framed the magazine as a practitioner-led guide for marketing leaders navigating AI adoption.
Vendor-led publication launch provides practitioner guidance on AI vs. human roles in B2C marketing and reinforces MoEngage's positioning, but is not a major platform policy or technical release with broad industry impact.
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Key Takeaways & Evidence Grounding
- MoEngage launched The Customer Engagement Magazine: Human or AI?, a quarterly print magazine for B2C marketers.
- The inaugural issue is titled "Data" and focuses on how data foundations affect AI-driven decisions.
- Issue 1 includes contributions from Scott Brinker, Gary Kamikawa (Head of Marketing Technology, Amazon Music), and Jeffrey Lee (Lifecycle Marketing Technical Lead, Calm).
- MoEngage debuted the physical magazine at Movable Ink’s ThinkSummit (June 16–17, 2026) in New York City and offered complimentary copies at Booth #7.
- MoEngage is described in the release as an "Agentic customer engagement platform" trusted by 1,350+ global consumer brands; editions are available in print and digital formats.
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