MoEngage
Customer engagement and automation platform for consumer brands.
Available information varies by company and source.
Profile record updated:
Company facts
- Entity type
- COMPANY
- Founded
- 2014
- Headquarters
- United States
- Company size
- 501–1,000
- Market role
- MarTech Vendor
- Official website
- moengage.com
What MoEngage does
MoEngage operates a multi-product SaaS platform for customer engagement. It creates value by unifying customer data, analytics and campaign execution in a single system, reducing the need for separate point solutions across segmentation, lifecycle orchestration, reporting and personalisation. Customers embed the platform into their marketing and product operations, which drives recurring revenue, expansion into additional modules and sustained usage across messaging channels.
Category differentiation
MoEngage is a B2B customer engagement and marketing automation software vendor, not a consumer app or a media buying platform. It competes with lifecycle marketing and CDP vendors rather than advertising exchanges or pure CRM systems.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
MoEngage is a private B2B SaaS MarTech vendor that provides a customer engagement platform combining customer data, behavioural analytics, segmentation and omnichannel campaign orchestration. Its software is used by marketers, product teams, growth teams and marketing operations teams at consumer-facing and digital-first businesses to manage onboarding, retention, reactivation and personalisation across channels including email, mobile push, SMS, web and social touchpoints. The company generates revenue through enterprise software subscriptions and usage-based messaging charges tied to customer scale, monthly active users, data volume and channel consumption. Its product suite spans marketing automation, customer data and integrations, analytics and vertical solutions such as Shopify-focused engagement. In June 2026, MoEngage acquired Aampe to deepen agentic 1:1 decisioning capabilities inside its platform.
Company news briefing
Briefing updated:
Leveraging its $280 million funding from late 2025, MoEngage has pivoted towards an agentic customer engagement model through the multi-million-dollar acquisition of AI infrastructure firm Aampe. This integration, alongside the launch of Merlin AI Custom Agents, aims to deliver 1:1 personalisation by provisioning autonomous agents for individual users. Additionally, the company has entered a strategic partnership with Boldest to target the telecommunications sector and launched a quarterly magazine to lead industry dialogue on the balance between AI automation and human judgement.
Business model & monetisation
MoEngage monetises primarily through software subscriptions sold on enterprise and mid-market contracts. Pricing is structured around account scale and platform usage, including monthly active users, customer data volume and campaign or messaging consumption across email, push, SMS and similar channels. Additional monetisation comes from premium analytics, AI decisioning, broader platform bundles, support tiers and ecosystem-driven expansion through integrations and vertical commerce use cases.
- Core customer engagement platform subscriptions
- Software Subscription
- Usage-based messaging across engagement channels
- Pay-per-Use
- Advanced analytics, AI capabilities and premium platform tiers
- Software Subscription
- Commerce and ecosystem-led module expansion
- Software Subscription
Products & capabilities
No products with linked sources are available in this view.
Products & market categories
Competitors & alternatives
- Iterable
Enterprise SaaS for cross-channel customer engagement and lifecycle marketing.
- CleverTap
Customer engagement SaaS combining CDP, automation, analytics and loyalty.
- Klaviyo
Customer data and marketing automation software for ecommerce brands.
Side-by-side comparisons
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
MoEngage and Boldest Partner for Cognitive Telecom Marketing
Marketing Automation Platform · Recorded impact score: 2/5
MoEngage announced a strategic partnership with Boldest (part of Prodapt) to deliver Cognitive Marketing and AI-driven customer engagement to telecommunications operators. The collaboration pairs MoEngage’s agentic customer engagement platform — strengthened by its recent acquisition of Aampe — with Boldest as the execution partner using its proprietary Cognitive Marketing framework to identify subscriber intent signals and manage campaigns in real time. The partnership aims to address telecom-specific challenges such as fragmented customer data, high churn from delayed interventions, and slow time-to-market for personalized campaigns, offering an end-to-end closed-loop system to reduce churn, accelerate growth, and enable 1-to-1 personalization at scale. Quotes in the announcement come from Sanjay Kupae (Vice President, Partnerships, MoEngage) and Keith Pires (Chief Revenue Officer, Boldest). Publication: MarTech Series / PR Newswire, 2026-06-30.
- MoEngage announced a strategic partnership with Boldest (part of Prodapt) to bring Cognitive Marketing to telecommunication operators.
- MoEngage recently acquired Aampe, which the article says enables agentic, 1-to-1 personalization at scale.
MoEngage Acquires Aampe for AI Agent Engagement
M&A · Recorded impact score: 4/5
MoEngage, a customer engagement platform, announced on June 24, 2026, its acquisition of Aampe, an agentic AI infrastructure company that deploys a dedicated autonomous AI agent for every individual end-user. The deal integrates Aampe's per-user decisioning architecture into MoEngage's platform, and Aampe's founding team—Paul Meinshausen, Schaun Wheeler, and Sami Abboud—will join to lead a new Agentic Decisioning group. Aampe processes over 200 billion decisions per week, and its existing customers will gain access to MoEngage's engineering and support resources. MoEngage recently raised $280 million in Series F funding across two tranches to scale its Merlin AI suite. The combined offering is positioned as an 'Agentic Customer Engagement Platform', signaling a shift toward 1:1 agentic marketing.
- MoEngage acquired Aampe on June 24, 2026.
- Aampe deploys dedicated AI agents per user and processes over 200 billion decisions weekly.
Explore company relationships
Questions about MoEngage
What is MoEngage?
MoEngage is a private B2B SaaS platform for customer engagement, marketing automation, analytics and customer data activation.
Who uses MoEngage?
It is used by marketers, product teams, growth teams, analysts and marketing operations teams at consumer brands, digital businesses and e-commerce companies.
How does MoEngage make money?
It makes money through recurring software subscriptions and usage-based charges tied to customer scale, data volume and messaging activity.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
20 publicly documented primary sources and citations linked across the market graph.
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