Observed Signal · Aug 10, 2026 · Market Research Report · Source: PocketGamer.biz · Impact: 2/5 · Sentiment: Positive
Mobile Games Earn $6.6B in July; Honor of Kings Leads
Sensor Tower data shows global mobile game consumer spending reached $6.6 billion in July 2026 across the App Store and Google Play, an almost 8% increase from June. Downloads hit 3.7 billion worldwide, up 2% month-over-month. Honor of Kings was the top grossing title in July, followed by Pokémon Go and Gossip Harbor, while Roblox was the most-downloaded game. Sensor Tower highlighted growing monetisation outside app stores: Monopoly Go generated $52.6m via its US webstore in June in addition to $90.1m from app-store IAPs, and miHoYo's US webstore share rose from 7% in H1 2024 to 57% in H1 2026. The report notes webstore revenue and ad monetisation can meaningfully change the competitive picture beyond app-store rankings.
New Sensor Tower market data shows monthly spending and download trends and highlights increasing monetisation outside app stores, which is relevant for monetisation and distribution strategies but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Global mobile game consumer spending reached $6.6 billion in July 2026 across the App Store and Google Play.
- Global mobile game downloads were 3.7 billion in July 2026, up 2% month-over-month.
- Honor of Kings was the highest-grossing mobile game in July 2026; Pokémon Go and Gossip Harbor ranked second and third by revenue.
- Roblox was the most-downloaded mobile game in July 2026, ahead of Free Fire and Block Blast.
- Monopoly Go generated $52.6 million through its US webstore in June 2026, in addition to $90.1 million in app-store IAPs; miHoYo's US webstore share rose from 7% in H1 2024 to 57% in H1 2026.
Connected Companies & Entities
“According to a new report by Sensor Tower, global mobile game consumer spending reached $6.6 billion across the App Store and Google Play du...”
“Roblox was the most-downloaded mobile game this July, followed by Free Fire and Block Blast.”
“Sensor Tower said midcore games are also increasingly generating revenue outside app stores, with miHoYo's webstore share rising from 7% of ...”
“The story was published on PocketGamer with the headline 'Mobile games make $6.6bn in July as Honor of Kings leads player spending'.”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
July 2026 Top-Grossing Mobile Games
Monthly AppMagic estimates show major shifts in July 2026 in-app purchase (IAP) revenue across top mobile games. Honor of Kings returned to over $150M, Roblox surpassed $100M (its best since Dec 2025), and Gossip Harbor reached its highest chart position at just under $100M. PUBG Mobile and Pokémon Go each climbed to about $100M in IAPs, with Pokémon Go jumping from roughly $30M monthly since April to ~$100M driven by 10th‑anniversary events. The article lists ranked IAP earnings for games 11–20 (e.g., Konami’s eFootball at $68.7M) and notes other notable movers including titles from Playrix, Moon Active, Garena, Tencent, Mihoyo, and NetEase.
July 2026 Mobile Game Charts and Market Trends
PocketGamer’s July 2026 mobile games report (data from AppMagic) details downloads and revenue rankings for mobile games and publishers. Pokémon Go surged during its 10th anniversary and a free Go Fest, earning $141.5M and rising to fifth place. Tencent’s Honor of Kings remained the top-grossing title, while Roblox, Microfun’s Gossip Harbor and PUBG Mobile also posted strong results. Türkiye’s Smash Fest (Flow Games) achieved a breakout month with 10.2M installs and a large month-over-month increase. Across the industry, mobile games generated $6.8B in gross revenue and 4.5B new downloads in July 2026. The report highlights notable publisher movements (Tencent, Century Games, Playrix, HoYoverse) and regional instal spikes tied to events such as the World Cup.
Top 10 Grossing Mobile Games H1 2026
A mid-year analysis using AppMagic estimates ranks the top-grossing mobile games of 2026 so far. Tencent’s Honor of Kings leads, hitting a record monthly IAP of about $194M in January and remaining the top earner despite a June dip. Chinese studios occupy the top three slots with Century Games’ Whiteout Survival and FunFly’s LastWar; LastWar saw a sharp revenue decline to $71M in June after stronger 2025 numbers. Dream Games’ Royal Match and other titles such as PUBG Mobile, Microfun’s Gossip Harbor, Scopely’s Monopoly Go, King’s Candy Crush Saga, Roblox and Kingshot show varying IAP performance and volatility. AppMagic’s estimates exclude store fees, ad revenue, webshops and some China Android IAPs, so figures represent publisher payout-estimates only.
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