Observed Signal · Nov 18, 2015 · Acquisition · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
MediaMath acquires Spree7 for DACH expansion
MediaMath announced the acquisition of Spree7, a leading independent digital consulting and programmatic advertising firm in the German-speaking markets (DACH). Viktor Zawadazki, Spree7’s CEO, will become CEO of MediaMath DACH as part of the integration. Spree7, founded in 2012, originated as a joint venture between MediaMath and PubliGroupe, with PubliGroupe later acquired by Swisscom in 2014. Swisscom is among Spree7’s clients, and the firm serves more than 50 independent media agencies in the DACH region as a white-label trading desk. Spree7 builds on MediaMath’s TerminalOne platform, offering enhanced reporting, analytics, and workflow tools. MediaMath says the acquisition will address strong market adoption of programmatic advertising in the German-speaking region and fulfill demand for local support on TerminalOne, noting that almost all Spree7 clients previously used TerminalOne.
Strategic acquisition expanding MediaMath's DACH footprint and local programmatic capabilities
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Key Takeaways & Evidence Grounding
- MediaMath acquires Spree7, a leading independent digital consulting and programmatic advertising firm in the DACH region.
- Viktor Zawadazki, CEO of Spree7, becomes CEO of MediaMath DACH.
- Spree7 was founded in 2012 as a joint venture of MediaMath and PubliGroupe; PubliGroupe was acquired by Swisscom in 2014.
- Swisscom is among Spree7’s clients, and Spree7 serves 50+ independent DACH agencies as a white-label trading desk.
- Spree7 operates on MediaMath’s TerminalOne platform, with extended reporting, analytics, and workflow tools.
Connected Companies & Entities
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