Observed Signal · Jun 30, 2026 · Pilot Test · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Media Square Validates Intent IQ Identity Resolution in France
Media Square, a French publisher marketplace, conducted a pilot test of Intent IQ’s Bid Enhancement identity resolution solution in France (May 2026) and reported material uplifts in monetization of ID-less and cookieless inventory while maintaining GDPR compliance. Media Square recorded a 34% increase in CPMs on previously identifier-less inventory and said revenue per thousand impressions (RPM) on those placements doubled during the test. Intent IQ’s identity graph (supported by more than 170 patents and refreshed every 48 hours) is claimed to deliver deterministic accuracy above 90% verified daily. The company and Media Square said performance gains were driven by higher fill rates and CPMs and that improvements remained stable after the test concluded.
Demonstrates a practical identity-resolution approach that materially improves publisher monetization in ID-less/cookieless environments while claiming GDPR compliance — relevant to publishers and AdTech identity providers but not a platform-level policy shift.
Key Takeaways & Evidence Grounding
- Media Square tested Intent IQ’s Bid Enhancement identity resolution solution in France (test conducted in May 2026).
- Media Square reported a 34% increase in CPMs on inventory that previously lacked identifiers during the test.
- Revenue per thousand impressions (RPM) on the tested ID-less placements doubled during the testing period.
- Intent IQ’s identity graph is supported by more than 170 patents, with underlying data refreshed every 48 hours and claimed deterministic accuracy above 90% verified daily.
- Intent IQ and Media Square reported similar publisher deployments have produced revenue gains ranging from 20% to 120% in ID-less and cookieless environments.
Connected Companies & Entities
5 Entities mappediTech Series
B2B tech publisher and demand generation services provider.
“As part of the iTech Series network, it acts as a "Brand to Demand" partner....”
Media Square
French premium publisher marketplace for programmatic and direct advertising.
“Media Square, France’s leading publisher marketplace, announced the successful testing of Intent IQ’s Bid Enhancement solution based on the ...”
Intent IQ
Cookieless identity and bid-enhancement infrastructure for programmatic advertising.
“Intent IQ’s identity resolution technology enables publishers to connect previously unaddressable inventory to existing demand sources by en...”
GlobeNewswire
Newswire platform for press releases, disclosures and PR analytics.
“Author: Globe Newswire...”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news, in-depth interviews with industry ...”
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