Observed Signal · Aug 3, 2026 · Customer Case Study · Source: https://martechseries.com/feed/ · Impact: 1/5 · Sentiment: Positive
MassPay Builds Demand Generation Engine with ZoomInfo
ZoomInfo reported that MassPay, a fintech startup that moves payouts across more than 175 countries and 70+ currencies, built a repeatable, measurable demand-generation program using ZoomInfo data. MassPay replaced unscalable word-of-mouth growth with a system that reaches buyers before sales calls by triggering targeted marketing campaigns around key contacts and buying committees. The company builds audiences from verified company and contact data and prioritizes efforts using two demand signals: website visits and accounts actively researching payments solutions. MassPay says the program shifted prospect responses from asking who the company is to asking how MassPay can help, and that the same data now provides real-time market intelligence to refine segmentation and strategy.
Customer case study showing a single fintech startup's use of B2B data to scale demand generation; useful as example but not industry-changing.
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Key Takeaways & Evidence Grounding
- ZoomInfo reported MassPay built a repeatable, measurable demand generation program using ZoomInfo data.
- MassPay moves payouts across more than 175 countries and 70+ currencies.
- MassPay replaced word-of-mouth growth with targeted marketing campaigns that reach buyers before sales calls.
- MassPay uses verified company/contact data plus signals (website visits and accounts researching payments) to prioritize accounts and inform strategy.
Connected Companies & Entities
3 Entities mapped“ZoomInfo, the all-in-one AI GTM platform, has reported that MassPay... built a repeatable, measurable demand generation program using ZoomIn...”
“Author: Business Wire...”
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news......”
Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
PayIt Cuts Database by One-Third Using ZoomInfo
ZoomInfo reported that PayIt, a government payments platform, reduced its marketing and sales database by about one-third after an implementation engagement with ZoomInfo’s team. PayIt trimmed a legacy dataset of more than 100,000 disorganized records by merging duplicates, attaching contacts to the correct accounts, purging unneeded data, and establishing rules to prevent future duplicates. The cleanup cut marketing automation costs by tens of thousands of dollars, sped up account reassignment, and improved reps’ ability to forecast meeting targets. PayIt serves state and local agencies covering more than 100 million people across North America.
Drips Boosts ZoomInfo Use 700% After In-House Prospecting
ZoomInfo reported that Drips, an AI-powered conversational outreach company, increased its sales team’s use of ZoomInfo’s platform by 700% after replacing an outsourced sales agency with in-house, AI-assisted prospecting. Drips — which describes itself as running two-way conversations for enterprise brands across healthcare, financial services, insurance, and education — rebuilt lead generation around an AI assistant that recommends targets, surfaces real-time buying signals (funding, leadership changes, mergers, partnerships), and drafts tailored first-touch outreach. The article is presented as a vendor case study and published by Business Wire on August 4, 2026 via MarTech Series.
Syncro Scales Outbound Campaigns Using ZoomInfo
Syncro, an IT management software company serving managed service providers, rebuilt its go-to-market motion using ZoomInfo's self-serve audience-building on ZoomInfo data. Within a couple of months the company launched 35 outbound campaigns (more than in the prior two years), generated roughly $400,000 in pipeline and about $150,000 in revenue. Syncro's approach uses natural-language target descriptions and website analysis to identify MSPs, re-engage closed-lost accounts using sales-call transcripts, and identify visitors to high-value pages to route them into outbound sequences. Campaigns now take roughly an hour to build and the company formed a BDR team to work deals sourced from the new sequences. Syncro aims for a fully autonomous GTM engine with 100+ always-on campaigns.
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