Observed Signal · Jul 13, 2026 · Case Study · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Syncro Scales Outbound Campaigns Using ZoomInfo
Syncro, an IT management software company serving managed service providers, rebuilt its go-to-market motion using ZoomInfo's self-serve audience-building on ZoomInfo data. Within a couple of months the company launched 35 outbound campaigns (more than in the prior two years), generated roughly $400,000 in pipeline and about $150,000 in revenue. Syncro's approach uses natural-language target descriptions and website analysis to identify MSPs, re-engage closed-lost accounts using sales-call transcripts, and identify visitors to high-value pages to route them into outbound sequences. Campaigns now take roughly an hour to build and the company formed a BDR team to work deals sourced from the new sequences. Syncro aims for a fully autonomous GTM engine with 100+ always-on campaigns.
Customer case study demonstrates effective use of data-driven, self-serve audience building to accelerate B2B outbound and revenue, but is a single-company example rather than an industry-wide change.
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Key Takeaways & Evidence Grounding
- Syncro launched 35 self-serve outbound campaigns within a couple of months, more than it had launched in the previous two years combined.
- Syncro reported generating around $400,000 in pipeline and around $150,000 in revenue after building an outbound motion on ZoomInfo data.
- Syncro's plays include identifying MSPs at scale via natural-language website analysis, re-engaging closed-lost accounts personalized from past sales-call transcripts, and identifying companies visiting high-value pages to route into outbound sequences.
- The website visitor identification play produced more than $100,000 in ARR, and the closed-lost reengagement play contributed about $100,000.
- A campaign now takes roughly an hour to build end to end, and Syncro created a BDR team to handle deals from the new sequences.
Connected Companies & Entities
5 Entities mapped“ZoomInfo, the all-in-one AI GTM platform, has reported that Syncro, an IT management software company serving managed service providers, gen...”
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Ontology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Sago Health Rebuilt Sales Engine Using ZoomInfo
ZoomInfo reported that Sago Health, a division of healthcare research and consulting firm Sago, rebuilt its go-to-market motion from a reputation-driven inbound model to a data-led outbound sales engine. The effort included cleaning CRM records, providing verified contact and company data for outbound sellers, adding conversation intelligence for call transcription and coaching, and layering AI-assisted prospecting to automate administrative tasks. Sago Health says these changes increased the percentage of outreach converting to opportunities and of opportunities converting to wins, achieved without adding headcount.
Drips Boosts ZoomInfo Use 700% After In-House Prospecting
ZoomInfo reported that Drips, an AI-powered conversational outreach company, increased its sales team’s use of ZoomInfo’s platform by 700% after replacing an outsourced sales agency with in-house, AI-assisted prospecting. Drips — which describes itself as running two-way conversations for enterprise brands across healthcare, financial services, insurance, and education — rebuilt lead generation around an AI assistant that recommends targets, surfaces real-time buying signals (funding, leadership changes, mergers, partnerships), and drafts tailored first-touch outreach. The article is presented as a vendor case study and published by Business Wire on August 4, 2026 via MarTech Series.
Seismic Scaled AI Prospecting with ZoomInfo
ZoomInfo reported that Seismic scaled AI-assisted outbound prospecting across its go-to-market team by layering AI on top of ZoomInfo data. In its user surveys Seismic attributed 39% of active pipeline to opportunities identified or influenced by ZoomInfo signals, reported a 54% productivity improvement, and said sellers save an average of 11.5 hours per week. Seismic has relied on ZoomInfo for more than five years and combines its CRM data with ZoomInfo buying signals to generate account- and persona-specific outreach, speeding time-to-lead and improving response rates. The initiative was framed as part of Seismic’s internal goals for AI adoption and to make top sellers’ outbound practices repeatable across newer reps.
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