Observed Signal · Jul 14, 2023 · Hiring · Source: CMSWire · Impact: 2/5 · Sentiment: Neutral
Marketing and Customer Relations Pay Hikes Stagnate
A 2023 salary trends analysis reveals that pay growth for marketing, customer service, and customer engagement professionals has cooled significantly since 2021–2022. Sean McLoughlin of HireMinds notes year-over-year salary growth of only 3–5%, with marketing roles focused on data analytics, product marketing, and demand generation seeing the strongest wages. Customer service positions often face stagnation, especially where treated as cost centers, while CX roles tied to revenue or technical skills remain resilient. Median salaries are highlighted: CMO at $175,500, VP Marketing at $154,500, Marketing Manager at $85,000, and customer service representatives at $37,400. Remote and hybrid work models have become standard for contact center agents, with 30% average annual turnover declining to normal levels. The article also outlines the skills employers seek—revenue alignment, systems thinking, and technical know-how—and notes that certifications alone have limited impact without experience.
Provides salary and hiring trend insights for marketing and CX roles, but is not a major industry announcement or shift. Relevant to MarTech talent strategies but low impact.
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Key Takeaways & Evidence Grounding
- Year-over-year salary growth for marketing, customer service, and customer engagement roles cooled to between 3% and 5% in 2023.
- Median pay for a corporate chief marketing officer in 2023 was $175,500, while marketing managers earned a median of $85,000.
- Customer service representative median pay was $37,400, and customer engagement specialists earned a median of $48,800.
- Remote work for contact center agents surged post-COVID, rising from 10% to a majority hybrid model.
- Average annual turnover in contact centers is around 30%, but spiked 5-10% higher during 2021-2022.
- Employers prioritize marketers with revenue alignment and technical skills, and systems thinking for customer service roles.
- Certifications have minimal measurable impact unless combined with industry experience.
Connected Companies & Entities
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“According to the Indeed Hiring Lab, year-over-year salary growth has hovered at around 3% to 5%....”
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