Observed Signal · Aug 25, 2020 · Hiring · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
Marcel Heuer Named Director of Demand for DACH at EMX
Marcel Heuer will oversee ENGINE Media Exchange's (EMX) new Hamburg office and lead the DACH expansion as Director of Demand. From Hamburg, he will drive growth, collaborate with Harald Stück, head of Supply in the DACH region, and focus on strengthening cooperation with leading media agencies, independent agencies, and direct clients. Heuer will also shoulder business development and sales for EMX's Online SSP division. The Hamburg office is positioned as strategically important for EMX's progress in Germany's programmatic market, accelerating growth for both EMX and ENGINE. Heuer previously led Quantcast Germany's Hamburg sales, with prior marketing roles at Teads and FOX Networks. Jon Walsh, EMX SVP Strategy Europe, welcomed the expansion and highlighted the platform's transparency, low take rates, and advanced tech stack as part of the move.
Executive appointment and Hamburg expansion in EMX/ENGINE's programmatic ecosystem.
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Key Takeaways & Evidence Grounding
- Marcel Heuer appointed Director of Demand for DACH at ENGINE Media Exchange (EMX).
- Heuer will lead expansion from the new Hamburg office and oversee EMX's Online SSP sales.
- Heuer's prior roles include leading Quantcast Germany's Hamburg sales; formerly at Teads and FOX Networks.
- Jon Walsh, SVP Strategy Europe at EMX, stated the Hamburg expansion accelerates EMX and ENGINE growth.
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