Observed Signal · Aug 4, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
LiveRamp Adds Meta to Cross-Media Measurement
LiveRamp announced an expansion of its Cross-Media Intelligence solution to include Meta campaign data, enabling cross-media measurement across Meta alongside channels such as CTV, programmatic, social and audio. The integration allows marketers to access de-duplicated attribution and incrementality measurement from Meta inside the LiveRamp Clean Room, supporting unified reporting based on first-party data. LiveRamp and early customers such as Hill’s Pet Nutrition say the capability helps marketers build a single view of campaign performance and make more informed media decisions.
LiveRamp added Meta as a reporting source into its Cross-Media Intelligence clean-room measurement workflow, improving cross-platform measurement and reporting for advertisers — meaningful for measurement practices but not a platform-level policy shift.
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Key Takeaways & Evidence Grounding
- LiveRamp expanded its Cross-Media Intelligence solution to enable cross-media measurement that includes Meta and other channels (CTV, programmatic, social, audio).
- Marketers can access de-duplicated attribution and incrementality measurement from Meta inside the LiveRamp Clean Room, powering unified reporting based on first-party data.
- Hill’s Pet Nutrition is cited as an early user measuring campaigns in Cross-Media Intelligence.
- Christine Grammier (VP, Product at LiveRamp) stated Meta is now available as a reporting source within Cross-Media Intelligence.
Connected Companies & Entities
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“LiveRamp... announced it has expanded its Cross-Media Intelligence solution to enable cross-media measurement across Meta and other media ch...”
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Ontology Mapping & Concepts
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