Observed Signal · Aug 14, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Positive
LinkedIn Tests TikTok-style Video For You Feed
LinkedIn is piloting a mobile-only video discovery feature named Videos For You, a TikTok-style area that presents multiple videos in a carousel as users swipe and can open clips in full screen. The test, described as a potential broader rollout, follows LinkedIn’s growing emphasis on video content across platforms. The article notes a 45% year-over-year rise in LinkedIn video uploads per the 2024 B2B Marketing Benchmark Report and mentions a dedicated video feed existing alongside this new area. TheWire program is also testing In-Stream video ads for brands. If a substantial portion of LinkedIn’s 1+ billion members regularly sees relevant videos, creator and brand visibility could increase and dwell time on the platform could rise, potentially opening new advertising or engagement opportunities while rollout timelines remain uncertain.
Limited test of a new video discovery feature on a major professional platform with potential impact on engagement and advertising revenue
Track LinkedIn Signals & Market Shifts in Real-Time
Polaris7 autonomous intelligence agents track regulatory filings, primary sources, executive changes, and deal flow 24/7. Create your free Explorer workspace to monitor these entities.
Key Takeaways & Evidence Grounding
- LinkedIn video uploads up 45% YoY according to the 2024 B2B Marketing Benchmark Report.
- A dedicated video area called Videos For You is being tested in the mobile feed.
- Users swipe horizontally to view videos in a carousel and can watch in full screen.
- LinkedIn's Wire program is testing In-Stream video ads for brands.
- LinkedIn has more than 1 billion members.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Meta Bans TikTok Ads on Its Platforms in Multiple Regions
Meta has banned advertisements and paid marketing messages for TikTok, owned by ByteDance, on its platforms in the US, Canada, Egypt, Indonesia, Japan, Thailand, and Vietnam, effective October 8, 2026. The ban applies to both direct ByteDance ads and third-party campaigns linking to TikTok or other ByteDance services. Meta spokesperson Chris Sgro confirmed the move, citing standard practice to avoid supporting competitors. This intensifies rivalry between the social media giants, both designated as gatekeepers under the EU's Digital Markets Act. The ban excludes EU countries, but raises questions about cross-platform advertising. It follows Meta's $16.7 billion settlement with US states over youth safety, which requires TikTok and YouTube to implement similar safeguards, suggesting a strategic pressure tactic.
TV Ratings: '3-Millionen-Euro-Woche' Finale Reaches 3 Million Viewers
The German TV ratings report for Thursday shows that the finale of RTL's quiz show '3-Millionen-Euro-Woche' attracted 3.07 million viewers, achieving an 18.3% market share. The ARD crime drama 'Tiroler Blut' led prime time with 5.14 million viewers and 24.7% share. Among 14-49 year-olds, the RTL show won with a 21.4% share. The article also covers streaming charts: on Netflix, the miniseries 'Below' debuted at number one, displacing 'East of Eden'. On Prime Video, Stephen King's 'Carrie' took the top series spot. Disney+ rankings remained stable, with 'Modern Family' and 'Bluey' re-entering. YouTube's top video was Nius's livestream, with a MrWissen2go video on the US midterms in second place. These insights are based on AGF data and official streaming charts.
AWNY, Jupiter Fest Spotlight Agentic Ads and Open Web
Advertising Week New York and the inaugural Jupiter Festival Miami highlighted the industry's shift toward agentic advertising and anxieties about the open web's future. Major announcements included TikTok's off-platform ad expansion and a new AI shopping agent, Meta's AI campaign assistant testing, and OpenAI's visual ads introduction. Paramount's $110 billion acquisition of Warner Bros. Discovery closed, forming Skydance. Key themes were the threat of AI to publisher traffic, the rise of AI visibility tools, the early stage of agentic media buying, unsolved cross-platform measurement, and the booming sports and retail media sectors. Deals included PubX's acquisition of Compliant and a $5 million Series A, and OpenAI's reported $30 billion round talks with BlackRock and UAE investors.
Track Real-Time Market Signals & Shifts
Set up custom watchlists to receive automated, evidence-grounded executive digests whenever material signals or shifts occur across your tracked landscape.