Observed Signal · Jun 5, 2024 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Rolls Out TikTok-style Video Feed
LinkedIn has begun rolling out a vertical, full-screen video feed for select users, adopting a TikTok-like experience with 9:16 videos and interactive options such as like, share, and comment, plus a See More caption view. The rollout follows March 2024 test previews, with testers including Matt Navarra and Lindsey Gamble noted in coverage. The feed is mobile-facing with a dedicated video tab and a scrollable feed that resembles TikTok, YouTube Shorts, and Reels. While timing for a wider release remains unclear, the article points to LinkedIn’s broader ad- and video-related ambitions, including potential AI-optimized video algorithms supported by Microsoft, and features like a Media Planning API for agencies, Sponsored Articles for B2B marketing, and Thought Leader Ads that could enable ad voice sponsorships. The move signals LinkedIn’s shift toward a more social-media-like experience and potential advertising implications if the feature expands platform-wide.
Partial rollout of a new video feed with potential advertising implications; signals platform shift toward video-first experiences.
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Key Takeaways & Evidence Grounding
- LinkedIn is rolling out a vertical, TikTok-like video feed for select users.
- The feed supports full-screen 9:16 video with like, share, comment, and See More caption view.
- The rollout followed public March 2024 tests, with Matt Navarra among early testers.
- LinkedIn envisions advertising integration and AI-assisted video algorithms with Microsoft AI support.
- LinkedIn has introduced a Media Planning API for agencies and Sponsored Articles for B2B marketing; rollout timeline for wider access is unclear.
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