Observed Signal · Jul 23, 2020 · Earnings Report · Source: OnlineMarketing.de · Impact: 4/5 · Sentiment: Positive
LinkedIn Reports 10% Revenue Rise, 27% Sessions
LinkedIn reported positive quarterly results, with revenue up 10% and user sessions up 27%, according to the company's Performance Update and corroborated by Microsoft’s quarterly report. The platform continues to reveal fewer detailed statistics since its Microsoft acquisition, with LinkedIn’s total membership publicly listed at 690 million while active-user figures remain undisclosed. The rise in sessions is attributed in part to the COVID-19 pandemic, as more users stay online and job seeking shifts online; however, job listings on the platform did not show a corresponding improvement. LinkedIn also noted that the weak job market and reductions in ad spend pressured advertising activity, and the company recently cut nearly 1,000 roles in Sales and Talent Solutions. Management suggested that restrictions easing could lift these metrics in time, even as some data remained undisclosed.
Earnings report for a major platform; significant implications for the adtech/MarTech ecosystem.
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Key Takeaways & Evidence Grounding
- LinkedIn revenue rose 10% in the last quarter.
- LinkedIn user sessions rose 27% in the last quarter.
- Membership is 690 million; active users not disclosed.
- LinkedIn cut nearly 1,000 jobs in Sales and Talent Solutions.
- COVID-19 pandemic linked to more time spent on LinkedIn; job listings not positively impacted.
Connected Companies & Entities
3 Entities mappedRelated Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Xbox Launches TV & Film Division; Meta Tests Link Restrictions
This AdExchanger news roundup covers three major stories. Xbox has unveiled a new TV and film division named XP, led by Kayleen Walters, to explore monetization opportunities including formalizing sponsorships and brand partnerships. Separately, Meta is testing Meta One, a subscription bundle, and has begun charging non-subscribed business pages for including more than two external links in posts, with news pages currently exempt. Additionally, the article discusses the trend of mid-sized independent agencies merging into hybrid holding companies, citing Wpromote's acquisition of Giant Spoon, Chemistry's acquisition of Colossus, and Acadia's purchase of Crush, as competitive pressures from larger groups like Omnicom-IPG and Publicis intensify.
GreenCore Solutions Opens London Office for A2A-Grocery Agentic Commerce
GreenCore Solutions Corp. (GSC) announced the opening of a sales office in London, UK, under a new entity, GreenCore Solutions (UK), to support its agentic commerce hub, A2A-Grocery.co.uk. The company introduced its 0-100 Agentic Density Scale, indicating that the UK and Europe account for 84% of grocery makers, while the USA accounts for only 16%. GSC's AI agents have processed 100 million transactions year-to-date, with 40% from Europe, 20% from the USA, and 40% from the rest of the world. The London office aims to connect European makers with AI agents buying for grocery retailers across 20 markets. GSC operates on Microsoft Azure and Google Cloud Enterprise, with data residency in each market.
US suspends Microsoft, Adobe from green card labor program
The Trump administration has suspended Microsoft, Adobe, and six other major tech firms—Capgemini, Cognizant, HCL, Infosys, Tata, and Wipro—from the U.S. Permanent Labor Certification program, which facilitates green cards for skilled foreign workers. Secretary of Labor Keith Sonderling cited active federal investigations and alleged fraud, noting that no new or pending applications from these companies will be accepted. Vice President JD Vance accused Microsoft of replacing laid-off workers with H-1B visa holders. Microsoft defended its practices, stating that most U.S. employees are American and that 80% of its H-1B petitions were for existing employees. The announcement was made during a White House summit on H-1B fraud, and the administration also plans to investigate nine universities, including Harvard, Yale, and Stanford, over student visa program abuse.
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