Rise
Rise is a programmatic auction platform for publisher yield across web, app and CTV.
Rise operates in the AdTech Vendor segment.
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Distinction
Rise here refers to the AdTech business operating via risecodes.com and the legal entity TypeA Holdings Ltd. It is not a general AI company or a consumer media brand.
- Founded
- Unknown
- Headquarters
- 121 Menachem Begin Road, Tel‑Aviv, Israel 6701318
- Core Segment
- AdTech Vendor
- Company Size
- Unknown
- Official Links
- Website
- Verified
- 2026-04-22
Key insights about Rise
Rise: About
Rise operates a B2B AdTech model centred on programmatic supply monetisation. It provides proprietary auction management and supply-side infrastructure to publishers and media owners, using automation and machine learning to improve bid decisions and maximise inventory yield. It also appears to offer cross-channel programmatic campaign execution that connects advertiser demand with publisher supply across web, in-app and CTV environments.
Products & Services in Categories
Verified structural categorizations from the graph
Technology
Media Channel
Ad Format
Rise: Market Position
Rise is the trading brand of TypeA Holdings Ltd., an Israeli programmatic advertising company focused on publisher monetisation and cross-channel media execution. Its core product, SAM, is an AI-driven auction management engine that helps digital publishers and media owners optimise real-time bidding, yield, and revenue across web, in-app, and connected TV inventory.
The company appears to generate revenue primarily from media transaction economics tied to publisher monetisation, alongside managed programmatic campaign services spanning display and video. Its direct customers are businesses rather than consumers, especially publishers, media owners, and in some cases advertisers seeking cross-channel campaign delivery.
Rise: Frequently Asked Questions
What is Rise?
Rise is a programmatic advertising company that provides auction management and cross-channel monetisation technology for digital media inventory.
Who uses Rise?
Its direct customers are primarily publishers and media owners, with some advertiser-facing usage for cross-channel campaign execution.
How does Rise make money?
It likely earns revenue from take-rates or revenue share on programmatic monetisation, plus managed-service or platform fees tied to campaign delivery and optimisation.
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