Rise
Programmatic auction platform for publisher yield across web, app and CTV.
Available information varies by company and source.
Profile record updated:
Company facts
- Official name
- TypeA Holdings Ltd.
- Entity type
- COMPANY
- Founded
- 2020
- Headquarters
- 121 Menachem Begin Road, Tel‑Aviv, Israel 6701318
- Company size
- 50–200
- Market role
- AdTech Vendor
- Official website
- risecodes.com
What Rise does
Rise operates a B2B AdTech model centred on programmatic supply monetisation. It provides proprietary auction management and supply-side infrastructure to publishers and media owners, using automation and machine learning to improve bid decisions and maximise inventory yield. It also offers cross-channel programmatic campaign execution that connects advertiser demand with publisher supply across web, in-app and CTV environments.
Category differentiation
Rise here refers to the AdTech business operating via risecodes.com and the legal entity TypeA Holdings Ltd. It is not a general AI company or a consumer media brand.
Strategic context
AI-supported assessment from the existing company research; distinguish interpretation from sourced facts.
Rise is the trading brand of TypeA Holdings Ltd., an Israeli programmatic advertising company focused on publisher monetisation and cross-channel media execution. Its core product, SAM, is an AI-driven auction management engine that helps digital publishers and media owners optimise real-time bidding, yield, and revenue across web, in-app, and connected TV inventory. The company generates revenue primarily from media transaction economics tied to publisher monetisation, alongside managed programmatic campaign services spanning display and video. Its direct customers are businesses rather than consumers, especially publishers, media owners, and in some cases advertisers seeking cross-channel campaign delivery.
Company news briefing
Briefing updated:
Rise, a Quad agency, has advanced its agentic advertising strategy by piloting PubMatic’s new governance architecture for autonomous buying. This framework introduces customisable guardrails and auditable workflows to manage agentic systems safely, complementing the company’s existing agentic bid enrichment solution designed to enhance anonymous bid requests. These developments reinforce Rise’s focus on improving signal quality and accountability within the programmatic supply chain as it scales semi-autonomous decisioning tools.
Business model & monetisation
Rise monetises through programmatic advertising infrastructure and managed media execution. The most likely primary mechanism is a take-rate or revenue share linked to publisher monetisation uplift delivered through its auction optimisation engine. It may also earn managed-service fees or campaign-related margins from cross-channel programmatic delivery for advertisers.
- Publisher yield optimisation
- Percentage take-rate or revenue share on monetised inventory
- Managed cross-channel campaign delivery
- Service fee or media margin
- Software access to auction management capabilities
- SaaS or platform fee
Products & capabilities
No products with linked sources are available in this view.
Programmatic stack & registry data
Registry entries and observed technical data do not establish certification, legal compliance or actual usage.
TypeA Holdings Ltd
IAB vendor record: 1043
- Cookies declared
- Yes
- Non-cookie access declared
- No
- Declared purpose IDs
- 1
- Declared special purpose IDs
- 3
- Indexed sellers.json entries
- 377 · risecodes.com
Products & market categories
Technology
Media Channel
Ad Format
Recent recorded signals
Dates refer to the source publication. Older entries are historical context, not evidence of a new event.
PubMatic Launches Agentic Advertising Governance
Platform · Recorded impact score: 3/5
PubMatic has launched a customizable guardrail governance architecture for autonomous (agentic) advertising on its AgenticOS platform. Built to embed controls at execution, the framework uses natural-language configuration so account admins can set platform/buyer guardrails, business rules, thresholds and approval flows. Agents inherit rules, must use pre-approved asset libraries, pause and request authenticated one-time approvals when decisions exceed authority, and log every action for auditable workflows with drift detection. The system can operate alongside the Ad Context Protocol as an independent validation layer. AgenticOS (debuted January 2026) has run 80+ autonomous campaigns across 100,000+ sites/apps/streaming services and 4,000+ direct deals; PubMatic previously added a Fee Transparency Agent (March) and Detailed Reasoning Agent (May). Rise (a Quad agency) is piloting the framework; pilot size and wider rollout timing were not disclosed.
- PubMatic launched a customizable guardrail governance architecture for agentic advertising on AgenticOS, configurable via natural-language prompts.
- The governance uses a five-step workflow: platform/buyer guardrails, business rules, pre-approved asset libraries, authenticated human approvals (one-time passcodes for out-of-authority decisions), and continuous audit trails with drift detection.
Careers & open positions
Open positions indexed from verified career portals and applicant tracking systems.
| Position | Department | Location | Posted |
|---|---|---|---|
| Strategic Partnerships Manager - Demand(Mid-Senior) | Partnerships | Tel Aviv, Israel | |
| Business Development Manager(Senior) | Sales | Tel Aviv, Israel | |
| Backend Engineer(Mid-Senior) | R&D | Tel Aviv, Israel | |
| Data Scientist(Mid-Level) | Data | Tel Aviv, Israel |
Explore company relationships
Questions about Rise
What is Rise?
Rise is a programmatic advertising company that provides auction management and cross-channel monetisation technology for digital media inventory.
Who uses Rise?
Its direct customers are primarily publishers and media owners, with some advertiser-facing usage for cross-channel campaign execution.
How does Rise make money?
It likely earns revenue from take-rates or revenue share on programmatic monetisation, plus managed-service or platform fees tied to campaign delivery and optimisation.
Sources & coverage
This profile uses public, official and technically observable information. Missing information does not prove that a product or relationship does not exist. The list below does not imply that every profile statement has been verified.
15 publicly documented primary sources and citations linked across the market graph.
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