Observed Signal · Sep 12, 2025 · Technical Release · Source: OnlineMarketing.de · Impact: 2/5 · Sentiment: Neutral
LinkedIn Adds Saves and Sends to Post Analytics
LinkedIn has introduced two new metrics, Saves and Sends, to its Post Analytics, measuring how often posts are bookmarked/saved and shared via messages. This expands the platform's analytics alongside the existing Post Analytics API, which already includes Follower Insights, Post Performance, and Video Analytics. The new metrics will appear under Engagement factors as part of a broader roll-out. The article also notes LinkedIn’s broader analytics ecosystem, including integrations with Buffer and Hootsuite for API access, and a CapCut integration enabling direct LinkedIn posting from CapCut. In addition, LinkedIn cites its member base of over 1 billion and highlights industry stats such as 81% of German marketers viewing video as the new language of the internet and around 154 billion annual video views on LinkedIn. CapCut and LinkedIn collaborations exemplify ongoing video-centric ecosystem expansion for creators and brands.
Adds two new engagement metrics (Saves and Sends) to LinkedIn post analytics, expanding measurement options for LinkedIn content.
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Key Takeaways & Evidence Grounding
- LinkedIn introduced two new metrics, Saves and Sends, in Post Analytics to measure bookmarks and in-message shares.
- The platform had previously launched a Post Analytics API including Follower Insights, Post Performance, and Video Analytics; Saves and Sends are new additions.
- Rollout has begun and these metrics will appear in Post Analytics under Engagement factors.
- Buffer and Hootsuite are linked with LinkedIn's Post Analytics API for broader integration.
- CapCut now allows direct posting of CapCut clips to LinkedIn.
Connected Companies & Entities
4 Entities mappedRelated Market Signals & Shifts
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