Observed Signal · Jun 23, 2026 · Product Launch · Source: t3n · Impact: 4/5 · Sentiment: Positive
LinkedIn adds Instagram-style Collaborative Posts
LinkedIn is testing a new Collaborative Posts feature that lets multiple people or company pages co-author a single post and appear as contributors. The test begins with selected creators and brands at the Cannes Lions Festival and is planned to roll out gradually to more users in the coming months. According to Manuel Kekeisen, Senior Agency Lead DACH at LinkedIn, up to five people or pages can currently be added as co-authors. The feature complements LinkedIn’s recent Creator Marketplace and aims to make collaborations more visible, potentially increasing reach by surfacing the same content across multiple communities. The article was published via t3n and republished from OnlineMarketing.de (author: Larissa Ceccio).
A major social platform (Linkedin) is rolling out a native collaboration feature that can change how creators and brands co-publish content and potentially increase organic reach and influencer collaboration strategies.
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Key Takeaways & Evidence Grounding
- Linkedin announced a new 'Collaborative Posts' feature allowing multiple people or company pages to be shown as contributors to a single post.
- Testing of Collaborative Posts started with selected creators and brands at the Cannes Lions Festival.
- Manuel Kekeisen, Senior Agency Lead DACH at Linkedin, said up to five people or company pages can currently be added to a Collaborative Post.
- Linkedin recently launched a Creator Marketplace; Collaborative Posts are intended to further strengthen collaboration between brands and creators.
- Linkedin plans a phased rollout of the Collaborative Posts feature to more users in the coming months.
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Recent verified developments and strategic activity across this market segment.
LinkedIn launches Collaborative Posts with five co-authors
LinkedIn has introduced Collaborative Posts, a feature that lets multiple people or company Pages co-author a single post and appear as contributors above the content. The test begins with selected creators and brands at the Cannes Lions festival, with LinkedIn planning a phased rollout to more users in the coming months. According to Manuel Kekeisen, Senior Agency Lead DACH at LinkedIn, up to five people or company Pages can currently be added to a Collaborative Post. LinkedIn positions the feature as a way to make collaborations more visible and potentially increase reach by surfacing content across multiple communities. The launch follows LinkedIn’s recent introduction of a Creator Marketplace designed to strengthen brand-creator partnerships.
LinkedIn Creator Boost for Paid Reach
LinkedIn is rolling out a paid Boost option for creators in Germany, allowing individual posts to be sponsored similarly to corporate pages. While Boost for companies launched in 2021, the new capability enables selected creators to pay for additional reach around their posts. Advertisers can choose goals such as more impressions, more leads, or higher engagement, with templates and audience presets—though post-review and length vary. Content can be boosted across text, video, image, article, or newsletter formats. Company posts advertise incentives like up to 160,000 extra impressions and are reviewed within 48 hours. Corporate influencer Klaus Eck has reported having access to the feature, while OnlineMarketing.de’s test with creator profiles did not yet show access. The development fuels debate about the balance between paid reach and organic visibility, alongside LinkedIn’s growing ad revenue prospects per WARC forecasts and recent quarterly results.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
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