Observed Signal · Jun 23, 2026 · Product Launch · Source: OnlineMarketing.de · Impact: 3/5 · Sentiment: Positive
LinkedIn launches Collaborative Posts with five co-authors
LinkedIn has introduced Collaborative Posts, a feature that lets multiple people or company Pages co-author a single post and appear as contributors above the content. The test begins with selected creators and brands at the Cannes Lions festival, with LinkedIn planning a phased rollout to more users in the coming months. According to Manuel Kekeisen, Senior Agency Lead DACH at LinkedIn, up to five people or company Pages can currently be added to a Collaborative Post. LinkedIn positions the feature as a way to make collaborations more visible and potentially increase reach by surfacing content across multiple communities. The launch follows LinkedIn’s recent introduction of a Creator Marketplace designed to strengthen brand-creator partnerships.
A major social platform (LinkedIn) is adding a native co-authoring feature that affects creator-brand workflows, collaboration visibility and organic reach—relevant for influencer marketing and content distribution strategies.
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Key Takeaways & Evidence Grounding
- LinkedIn announced a new feature called Collaborative Posts that shows multiple contributors for a single post.
- Manuel Kekeisen (Senior Agency Lead DACH, LinkedIn) said up to five people or company Pages can be added to a Collaborative Post.
- The Collaborative Posts test started with selected creators and brands at the Cannes Lions festival.
- LinkedIn plans to roll the feature out gradually to more users in the coming months.
- The announcement follows LinkedIn’s recent launch of a Creator Marketplace for brand-creator collaborations.
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
LinkedIn adds Instagram-style Collaborative Posts
LinkedIn is testing a new Collaborative Posts feature that lets multiple people or company pages co-author a single post and appear as contributors. The test begins with selected creators and brands at the Cannes Lions Festival and is planned to roll out gradually to more users in the coming months. According to Manuel Kekeisen, Senior Agency Lead DACH at LinkedIn, up to five people or pages can currently be added as co-authors. The feature complements LinkedIn’s recent Creator Marketplace and aims to make collaborations more visible, potentially increasing reach by surfacing the same content across multiple communities. The article was published via t3n and republished from OnlineMarketing.de (author: Larissa Ceccio).
LinkedIn Launches Creator Marketplace for B2B
LinkedIn has launched a Creator Marketplace inside Campaign Manager to help brands discover, vet and partner with B2B creators. The marketplace combines discovery, insights and partnership tools to pair subject-matter experts with brands; creators must opt in and will retain control over collaborations, with a monetisation tab coming to profiles. LinkedIn also introduced BrandWorks — a team of brand, creative and content experts (with hires from TikTok, Meta and X) — and a self-serve BrandLink video inventory product. Creator Marketplace is in alpha for select brands and creators in North America (English-only); organic content discovery and BrandLink are available globally. LinkedIn positions the move as supporting the growing B2B creator economy and emphasises trust and credibility as drivers of creator-led marketing.
Céline Flores Willers urges B2B marketers to think like B2C
At DMEXCO 2026, Céline Flores Willers, founder of The People Branding Company, argued that B2B marketing often appears outdated due to fear of innovation (FOMU). She demonstrated creative tactics like using a robot sidekick 'Robi' and branded T-shirts to boost attention and branding. She highlighted LinkedIn as the central platform for B2B, citing a SAP Taulia case where employee-generated content, boosted via Thought Leader Ads, achieved 2.3x higher engagement and 70% higher click-through rates with a small budget. Willers also cited examples like Legora's campaign with Jude Law and Merz Lifecare's 25-post merger documentation as successful 'building in public' strategies. She concluded by urging B2B marketers to be more creative and learn from B2C approaches.
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