Observed Signal · Aug 12, 2026 · Hiring · Source: Meedia · Impact: 2/5 · Sentiment: Neutral
Kati Degenhardt to lead ADAC media
Journalist Kati Degenhardt will join ADAC on January 1, 2027 to lead the organisation's editorial and media operations, including adac.de, social media and the members' magazine ADAC Motorwelt. She currently serves on the editorial leadership at Bild (since September 2023) where she heads the Life & Society and Science & Research desks. Degenhardt previously worked at t-online (2020–2023) as Head of Report & Recherche and at Bild am Sonntag (2014–2020). She succeeds Martin Kunz, who will leave ADAC to work as a freelance science journalist from January 2027. Degenhardt will report to ADAC board member Dieter Nirschl and is tasked with advancing digital transformation, user orientation and service-oriented journalistic offerings, including strategic use of AI in editorial processes.
Personnel change at a major publisher/member-organisation (ADAC) with responsibility for digital transformation and media channels; relevant to media owners and publisher strategy but not industry-shifting.
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Key Takeaways & Evidence Grounding
- Kati Degenhardt will join ADAC on 2027-01-01 to lead the organisation's editorial and media channels including adac.de, social media and the members' magazine ADAC Motorwelt.
- Degenhardt comes from Bild, where since September 2023 she has been a member of the chief editorial staff and led the Life & Society and Science & Research desks.
- She worked at t-online from 2020 to 2023, most recently as Head of Report & Recherche.
- She succeeds Martin Kunz, the long-time editorial director and editor-in-chief of ADAC Motorwelt, who will leave ADAC and become a freelance science journalist from January 2027.
- Degenhardt will report to ADAC board member Dieter Nirschl and is charged with digital transformation, user orientation and developing service-oriented journalistic offerings, including strategic use of AI.
Connected Companies & Entities
7 Entities mapped“Sie kommt von “Bild”, wo sie seit September 2023 Mitglied der Chefredaktion ist und die Ressorts Leben & Gesellschaft und Wissenschaft & For...”
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“| _webcare_consentid | DataReporter GmbH | 12 Monate | meedia.de |...”
“| __cf_bm | CloudFlare | 30 Minuten | linkedin.com |...”
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“| bcookie | LinkedIn | 12 Monate | linkedin.com |...”
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