Observed Signal · May 28, 2026 · Audience Measurement / Ratings Report · Source: DWDL · Impact: 2/5 · Sentiment: Neutral
Joko & Klaas Hit Viewership Low, Still Lead Younger Demo
A DWDL.de report (published 2026-05-28) shows the ProSieben show "Joko & Klaas gegen ProSieben" reached a new low in linear TV reach, drawing 570,000 viewers for the latest episode while retaining strength in the 14–49 demographic. The episode attracted 370,000 viewers aged 14–49 (12.7% market share), beating RTL's comparable young-audience performance for the evening. RTL's Gehaltsranking within "Was verdient Deutschland?" reached 1.30 million total viewers and 300,000 viewers in 14–49 (about 10% share); RTL led in overall reach and in the 14–59 group. Other highlighted figures: RTL's morning magazine "Deutschland am Morgen" hit a low (140,000 viewers; 20,000 in 14–49; 4.4% share), while "Punkt 12" had ~500,000 viewers (10.7% share). Ratings and market-share data are credited to AGF SCOPE / AGF Videoforschung and refer to TV reach on 2026-05-27.
Daily TV ratings illustrate audience shifts and demographic performance relevant to media buyers and planners in Germany, but the item is a routine ratings update rather than an industry-changing development.
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Key Takeaways & Evidence Grounding
- "Joko & Klaas gegen ProSieben" drew 570,000 total viewers for the latest episode.
- The ProSieben episode had 370,000 viewers aged 14–49, yielding a 12.7% market share in that demo.
- RTL's Gehaltsranking (within "Was verdient Deutschland?") reached 1.30 million total viewers and 300,000 viewers aged 14–49 (≈10% share).
- RTL led in the 14–59 demographic (9.0% market share) versus ProSieben (8.2%).
- Data source for all figures: AGF SCOPE / AGF Videoforschung (TV reach dated 2026-05-27).
Connected Companies & Entities
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Joko & Klaas Win Young‑Audience Primetime
ProSieben’s game show “Joko & Klaas gegen ProSieben” saw a week-on-week audience increase and won the 14–49 primetime slot, reaching 830,000 total viewers (≈+200,000) and 510,000 viewers aged 14–49 with a 14.8% market share. Sat.1’s “Promi Taste” rose to 720,000 total viewers (250,000 aged 14–49; 7.3% market share). Vox’s “Feuer, Wasser, Erde, Luft – Retter in ihrem Element” increased to 820,000 viewers and achieved a 7.8% market share in the 14–49 group. RTLzwei’s “Kampf der RealityAllstars” improved across two evening episodes (460,000/4.9% then 620,000/6.3% in 14–49). The ZDF film “Olivia” delivered the largest total audience and strong reach in the 14–59 bracket. Data cited are preliminary AGF SCOPE / AGF Videoforschung TV measurement figures. (Article by Timo Niemeier, published 2026-05-14.)
Joko & Klaas Return Strong; 'Schäm dich reich' Flops
German TV ratings for April 29, 2026 show a solid start for the new season of Joko & Klaas: 'Joko & Klaas gegen ProSieben' averaged about 700,000 total viewers and delivered 390,000 viewers aged 14–49 (11.9% market share). The late-night premiere of the new game show 'Schäm dich reich!' with Dennis and Benni Wolter underperformed, drawing roughly 170,000 viewers (1.9% overall, 4.8% in 14–49). Prime-time leader among entertainment programs was Das Erste’s film 'Toter Winkel' with 3.54 million viewers (17.2% market share), while RTL’s documentary 'Inside OBI' led the 14–49 demo with 13.7% (about 500,000 viewers). Source for the audience figures is AGF Videoforschung / AGF SCOPE (provisional weighted data).
Joko & Klaas Finale Delivers Strong TV Ratings
ProSieben's show "Joko & Klaas gegen ProSieben" closed its season with above-average market shares for the broadcaster, particularly among younger viewers. The season finale reached a 14% market share in the classic target group (up 1.2 percentage points versus the prior week) while averaging about 710,000 viewers. Despite the episode's relative success, overall reach for the format has declined compared with earlier years. Competing shows that evening saw mixed results: Sat.1's "Das große Backen - Die Profis" dropped in market share and averaged roughly one million viewers; Vox and Kabel Eins posted solid but lower shares and audience counts. All audience figures are reported as preliminary AGF SCOPE / AGF Videoforschung data for the broadcast day of 10 June 2026.
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