Observed Signal · Sep 22, 2026 · Certification · Source: Adweek · Impact: 2/5 · Sentiment: Positive
JIC Recertifies Comscore, iSpot, VideoAmp as TV Currencies
The U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp as national currencies for the 2026-2028 term. This certification, which applies to the upcoming 2026-2027 broadcast TV season, is a vote of confidence in these companies' ability to serve as transactionable metrics for buying and selling TV advertising inventory. The JIC noted that this was its most comprehensive currency evaluation to date, assessing providers against buy- and sell-side requirements. The recertification underscores the ongoing shift towards cross-platform measurement and the growing acceptance of alternative currencies beyond traditional panels.
Recertification of major TV measurement providers signals industry confidence in alternative currencies, but not a breakthrough event.
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Key Takeaways & Evidence Grounding
- Comscore, iSpot, and VideoAmp were recertified by the U.S. JIC for 2026-2028.
- The certification covers the 2026-2027 broadcast TV season.
- The JIC's currency certification is granted for two-year terms.
- The JIC described this as its most comprehensive currency evaluation to date.
Connected Companies & Entities
3 Entities mapped“TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence...”
“TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence...”
“TV Measurement Companies Comscore, iSpot, and VideoAmp Get New Vote of Confidence...”
Ontology Mapping & Concepts
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Hallmark Partners with iSpot for Outcomes-Based Measurement
Hallmark Media has announced a partnership with measurement company iSpot to provide outcomes-based campaign measurement across its non-linear TV environments, including digital, FAST, and Hallmark+. The collaboration aims to link cross-platform ad exposure to real-world actions such as website visits, box-office sales, and in-store purchases. This will give advertisers a unified view of cross-platform measurement, deduplicated reach, and incrementality. The announcement comes as Hallmark prepares for its Countdown to Christmas programming and follows iSpot's recertification as national currency by the U.S. Joint Industry Committee (JIC) for the 2026-2028 term.
Comscore Partners with datafuelX to Bring Seamless Currency Adoption Into a Comprehensive Planning and Stewardship Workflow
Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a national data integration partnership with datafuelX, a predictive analytics platform...
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