Observed Signal · Aug 21, 2024 · Other · Source: CMSWire · Impact: 2/5 · Sentiment: Positive
Is Gamified CX the Future of Customer Engagement?
CMSWire explores how gamification enhances customer experience through loyalty, community building, and event engagement. The article highlights that 70% of Global 2000 companies use gamification, and AI-powered gamification enables real-time personalization. It discusses strategies for powering customer communities, leveraging customer advocacy, and driving event participation with game mechanics, citing studies from Gartner, HubSpot, and others.
Discusses gamification trends in customer engagement, relevant to marketers and MarTech vendors.
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Key Takeaways & Evidence Grounding
- 70% of Global 2000 companies use gamification in some way.
- 24% of social media users have actively participated in an online community in the last three months (HubSpot).
- 66% of customers who belong to a brand community say they are loyal to that brand.
- Events that incorporate gamification experience a 100% increase in attendee engagement (EventMB).
- Gartner research shows gamified activities can increase participant engagement by up to 50% at customer events.
Connected Companies & Entities
8 Entities mapped“Whether you log in daily to Duolingo to keep your language learning streak going, you're experiencing gamification....”
“According to HubSpot’s State of Consumer Trends Report, 24% of social media users have actively participated in an online community in the l...”
“Brian Burke, research vice president at Gartner, says 'Organizations should use gamification to empower their customers, employees and commu...”
“According to a study by Nielsen, 92% of consumers trust recommendations from friends and family over all forms of advertising....”
“66% of customers who belong to a brand community say they are loyal to that brand — source Forbes....”
“Whether it’s a Facebook group, a dedicated community platform, a Slack channel or even a public Discord server......”
“Whether it’s a Facebook group, a dedicated community platform, a Slack channel or even a public Discord server......”
Ontology Mapping & Concepts
Related Market Signals & Shifts
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