Observed Signal · Jun 16, 2025 · Partnership · Source: Marketecture · Impact: 2/5 · Sentiment: Positive
InMobi Turns Ambient Screens into Commerce with AI
InMobi discussed at Cannes with Marketecture Media how AI and ambient screens are transforming retail discovery into active commerce. The platform enables customers to visualize outfits with features like “Try This On Me” and has integrated over 400 catalogs, including Nordstrom and Macy’s. InMobi highlighted partnerships with Samsung, Verizon, and Google to scale adoption, turning idle screens into commerce hubs through generative AI. The approach aims to reduce returns, deepen personalization, and create seamless shopping experiences. The interview with InMobi executives Kunal Nagpal and Richard Thomas described a vision where ambient screens serve as shopping touchpoints in brick-and-mortar and digital environments.
AI-enabled ambient commerce and integration with major retailers demonstrates impact on AdTech/MarTech.
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Key Takeaways & Evidence Grounding
- InMobi demonstrates AI-powered ambient screens for retail discovery at Cannes with Marketecture Media.
- "Try This On Me" enables shoppers to visualize clothing on themselves; over 400 retail catalogs (Nordstrom, Macy's) integrated.
- Strategic partnerships include Samsung, Verizon, and Google to enable immediate scale.
- Claims include lower return rates, deeper personalization, and seamless commerce enabled by generative AI.
Connected Companies & Entities
4 Entities mappedOntology Mapping & Concepts
Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Generative AI to Enable Agentic, Conversational Ad Formats
At an ADWEEK House Possible fireside co-hosted by InMobi, Abhay Singhal (co‑founder of InMobi and CEO of InMobi Advertising) discussed how generative AI will change advertising and ecommerce. Singhal predicted that by the end of 2026 ad formats will support robust agent-to-agent interactions and more conversational, personalized experiences. He highlighted Glance (owned by InMobi) as an example of 'agentic commerce' that generates visualizations showing products on users or in their environments. Singhal also raised the cost-to-scale challenge for generative AI in high-volume ad ecosystems and said InMobi is testing ad formats where ad revenue subsidizes model token costs to make the approach financially viable for publishers and merchants.
InMobi and Scope3 Launch Sell‑Side AI Agent
InMobi has partnered with Scope3 to debut a sell-side AI agent that autonomously represents and sells premium Glance ad inventory. The agent will operate via Scope3’s Interchange agent-to-agent media platform and use the open Ad Context Protocol (AdCP), an industry standard driven in part by Scope3 CEO Brian O’Kelley and other coalition members such as Yahoo and PubMatic. InMobi and Glance will pilot the system in the coming weeks; the company did not name participating brands. InMobi argues agent-to-agent workflows are better suited for context-dependent, commerce-style inventory (like Glance lock-screen and in-app shoppable experiences) than traditional programmatic DSP/SSP pipelines. InMobi recently acquired AI app-analytics firm MobileAction and expects agentic transactions to grow over 2026–2028.
InMobi Launches Conversational AI Agent for Buyers
InMobi Advertising announced a conversational AI agent integrated into its self-serve deal platform, Buyer Hub, to help media buyers discover inventory, build deals, and optimize campaigns using natural language. Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access controls, inventory discovery, self-serve reporting, and Deals Forecasting. The launch follows InMobi’s partnership with Scope3, which made premium CTV and mobile in-app supply — including Glance — available to AI-powered buying agents on Scope3 Interchange. InMobi positions the agent to speed up workflows while keeping traders in control, and agencies will access Buyer Hub through sales-assisted onboarding.
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