Observed Signal · Aug 14, 2026 · Product Launch · Source: https://martechseries.com/feed/ · Impact: 3/5 · Sentiment: Positive
InMobi Launches Conversational AI Agent for Buyers
InMobi Advertising announced a conversational AI agent integrated into its self-serve deal platform, Buyer Hub, to help media buyers discover inventory, build deals, and optimize campaigns using natural language. Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access controls, inventory discovery, self-serve reporting, and Deals Forecasting. The launch follows InMobi’s partnership with Scope3, which made premium CTV and mobile in-app supply — including Glance — available to AI-powered buying agents on Scope3 Interchange. InMobi positions the agent to speed up workflows while keeping traders in control, and agencies will access Buyer Hub through sales-assisted onboarding.
Introduces an AI agent and opens InMobi’s Buyer Hub to agencies and managed DSPs, expanding self-serve access to premium CTV and in-app inventory and accelerating agent-driven workflows in programmatic buying.
Key Takeaways & Evidence Grounding
- InMobi Advertising launched a conversational AI agent powered by InMobi’s unified intelligence layer on its Buyer Hub platform.
- Buyer Hub is now open to agencies and managed-service DSPs, offering role-based access control, inventory discovery, self-serve reporting, and Deals Forecasting.
- The launch follows InMobi’s partnership with Scope3, which opened premium CTV and mobile in-app supply, including Glance, to AI-powered buying agents on Scope3 Interchange.
- Buyer Hub originally debuted in June 2025 as InMobi’s self-serve platform for media buyers.
Connected Companies & Entities
6 Entities mappedBusiness Wire
Global press release distribution and investor disclosure services.
“Author: Business Wire...”
InMobi
Mobile-first ad tech platform for programmatic advertising and app monetisation.
“InMobi Advertising, part of global technology company InMobi, announced the launch of a conversational AI agent powered by InMobi’s unified ...”
Pendulum
Enterprise social intelligence SaaS for multimodal brand monitoring.
“Marketing Technology News: MarTech Interview with Mark Listes, CEO @ Pendulum Intelligence...”
Publicis Media
German media agency network for planning, buying and optimising advertising.
““We see Buyer Hub as a valuable platform for agencies,” said Ricky Lo, Senior Manager, Products & Analytics, PMX, Publicis Media....”
Scope3
Programmatic adtech software for media quality, agentic advertising, optimisation and carbon intelligence.
“The launch follows InMobi’s recent partnership with Scope3, which opened premium CTV and mobile in-app supply, including Glance, to AI-power...”
MarTech Series
B2B martech publisher with demand generation services.
“MarTech Series is a leading publishing platform that provides daily updates on marketing technology news......”
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