Observed Signal · Jun 2, 2026 · Technical Release · Source: https://martechseries.com/feed/ · Impact: 2/5 · Sentiment: Positive
Infobip Publishes Voice AI White Paper with Omdia
Infobip, an AI-first cloud communications platform, released a white paper developed in partnership with analyst firm Omdia titled "Future-Proofing Your Investment in Voice AI: A Strategic Guide for Enterprises." Published June 2, 2026, the paper examines the progression and business value of Voice AI, noting the global market is expected to reach $36 billion by the end of 2026. It aims to help enterprise leaders with deployment best practices, integration strategies, and approaches to security, privacy and vendor fragmentation. The release includes commentary from Mijo Soldin (Infobip) and Brent Kelly (Omdia) about Voice AI capabilities — including multilingual support, text-to-speech, speech-to-text and speech-to-speech — and the need for market intelligence to inform CX strategies.
A vendor white paper about Voice AI provides guidance for enterprise adoption and highlights market growth, but is not a platform-level policy or major industry-shifting announcement.
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Key Takeaways & Evidence Grounding
- Infobip released a white paper titled "Future-Proofing Your Investment in Voice AI: A Strategic Guide for Enterprises."
- The white paper was developed in partnership with global technology analyst firm Omdia.
- The article states the Voice AI market is expected to reach $36 billion by the end of 2026.
- Infobip emphasized enterprise concerns such as integration complexity, security and privacy, and vendor fragmentation.
- Quotes in the release came from Mijo Soldin (Infobip) and Brent Kelly (Omdia).
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Related Market Signals & Shifts
Recent verified developments and strategic activity across this market segment.
Infobip Named Leader in 2026 Gartner CPaaS Magic Quadrant
Infobip, an AI-first cloud communications platform, was named a Leader in the 2026 Gartner Magic Quadrant for Communications Platform as a Service (CPaaS). Gartner’s evaluation cited vendors’ Ability to Execute and Completeness of Vision; Infobip highlighted the recognition as validation of its 20 years of platform development. Silvio Kutić, CEO and Co‑Founder of Infobip, commented that the accolade reflects the company’s customer-focused execution and long-term vision. The announcement, distributed via Business Wire and published on MarTech Series on May 18, 2026, also notes Infobip’s view that the industry is shifting toward agentic AI and autonomous, goal-driven customer interactions.
Voice AI Investment Surges as Enterprise Adoption Grows
Venture funding into voice AI startups accelerated sharply in early 2026, with investors putting more than $7 billion into the sector in Q1 as enterprise use cases multiply. Startups including ElevenLabs, Synthesia and Runway have raised new rounds, while purpose-built providers such as Abridge, Deepgram, Wispr and Decagon are deploying voice AI in healthcare and customer service. Abridge launched a pilot at Phoenix-area HonorHealth with 500 licenses rolled out to roughly 3,000 clinicians to generate medical notes and EHR-ready documentation; Decagon — after a $250M Series D at a $4.5B valuation — supplies voice agents to companies like Hunter Douglas for after-hours customer support and installation guidance. The market research cited values voice recognition at about $22B in 2026 and projects rapid growth over the next five years. The piece also notes patient and clinician privacy concerns and upcoming industry discussion at the Cerebral Valley Voice Summit.
AI Revolutionizes Marketing: Insights from Infobip's Ethan Gustav
Ethan Gustav, Group President North America at Infobip, discusses trends in AI-powered marketing and multichannel messaging. He says AI moved from novelty to business essential during the prior holiday season, predicting widespread use of conversational and agentic AI for routine customer tasks and forecasting AI agents could handle up to 95% of customer engagements. Gustav distinguishes conversational AI (human-like dialogue) from agentic AI (outcome-driven automation), and highlights demand for smaller domain-specific models to enable hyper-personalization while preserving privacy. He advocates blending AI with omnichannel messaging — including RCS and WhatsApp — to deliver personalized promos, in-app shopping, and 24/7 support. Infobip positions itself as an AI-native cloud communications platform that uses chatbots (Answers), generative AI for marketing at scale, and predictive analytics for lead scoring and churn identification.
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